Grow Your Email List Fast With These Simple Yet Powerful Strategies

Are you a solopreneur or small business owner looking to quickly grow your email list? Building an audience of engaged followers through email marketing is essential if you want to

• Create meaningful relationships with customers,
• Stand out in the crowded digital landscape, and
• Expand your reach.

But it can be difficult for those just starting out to know how best to capture leads. Fear not! In this blog post, we're going to show you several simple yet powerful strategies that will help you build up your mailing list fast and open up new growth opportunities. Get ready – let's get started!

Why Email Marketing?

Before we dive into the strategies, let's quickly cover why email marketing is so important. With the rise of social media and other digital platforms, you may be wondering if email marketing is still relevant. The answer is a resounding yes! Studies have shown that email marketing has one of the highest returns on investment (ROI) compared to other forms of digital marketing. In fact, for every $1 spent on email marketing , the average return is $36! Not to mention, potential customers typically have multiple interactions before making a purchasing decision, which is why building an email list of engaged subscribers is crucial.

The 7-11-4 Principle

In his book Oversubscribed, Daniel Priestly introduces the 7-11-4 principle. The basic idea is that you need at least seven hours of content and 11 touchpoints across four platforms or spaces to create enough engagement for someone to take action.

So let's say you market your services through LinkedIn. Each piece of content you post on LinkedIn counts as one touchpoint. But, to truly capture someone's attention, you need to diversify your touchpoints across various platforms and spaces. Why? Because buying behavior is not linear, and people need to see a brand multiple times before trusting it enough to take the desired action.

Interactions like comments, direct messages, discovery calls, and email exchanges count as touchpoints too. It's essential to nurture these interactions by providing valuable content and building a relationship with your audience.

If you're a one-person agency or a small business with limited resources, you may not have the time or desire to manage multiple social media platforms — especially when you receive your leads from referral sources, offline networking, or LinkedIn. In this case, email marketing, a discovery call, and one other platform of your choice could be enough. The key is to foster trust by showing that you're a real person, who cares about your audience's needs.

"Content is King, but Engagement is Queen." The quality and consistency of your content showcase your expertise. However, you also need to engage with your audience regularly to build trust and encourage them to take action. Remember, the goal is not just to grow an email list; it's to grow a list of engaged subscribers who are willing to convert into paying customers. So, don't be afraid to experiment with different platforms and spaces – find what works best for your audience and keep nurturing those touchpoints.

Why Email Marketing is Key

With the 7-11-4 principle in mind, email marketing can play a crucial role in nurturing those touchpoints. Unlike social media platforms that have algorithms that determine who sees your content, email marketing allows you to reach your entire audience directly. Plus, with email automation tools, you can personalize your messages and segment your subscribers based on their interests and behavior. This way, you can tailor your content to each subscriber, making it more relevant and valuable.

Email Lists: Quality Over Quantity

Having a massive email list doesn't guarantee success in email marketing. What matters more is having a quality email list – one that is composed of engaged and interested subscribers who are more likely to convert into customers. It's better to have a smaller list of highly engaged subscribers than a large list of uninterested or inactive ones. Remember, quality over quantity is key.

Building an Email List from Scratch for Your Service-based Business

So, how do you start building an email list from scratch for your service-based business? Here are some tips to get you started:

1. Offer valuable lead magnets – Create free resources such as ebooks, checklists, or webinars that provide value to your audience and require them to opt-in with their email address.
2. Optimize your website for email sign-ups – Include opt-in forms in strategic places on your website, such as the homepage, blog posts, and landing pages.
3. Add a subscribe checkbox to your booking page – If you offer booking services or free discovery calls, include a checkbox where customers can opt-in to your email list. You could even make it mandatory to opt-in for the service. Just make sure to mention it in your terms and conditions.
4. Leverage social media – Use social media to promote your lead magnets and encourage followers to sign up for your email list.
5. Partner with complementary businesses – Collaborate with other businesses or influencers in your industry and offer a joint lead magnet that requires users to opt-in with their email address. This way, you can tap into a new audience and grow your email list.
6. Use paid advertising – Consider investing in targeted Facebook or Instagram ads to promote your lead magnets and drive traffic to your website.

Once you start growing your email list, it's important to keep it engaged and interested. Here are some tips for maintaining a quality email list:

1. Segment your subscribers – Divide your email list into different segments based on their interests, behaviors, or demographics. This allows you to send more targeted and relevant emails to each group.
2. Personalize your emails – Use the subscriber's name in the subject line or greeting of your emails. You can also personalize content based on their previous interactions with your business.
3. Send valuable content – Don't just send promotional emails. Share valuable content such as tips, industry news, or free resources with your subscribers to keep them engaged and interested.
4. Keep a regular schedule – Consistency is key when it comes to email marketing. Let your subscribers know when they can expect to hear from you and stick to that schedule.
5. Include clear calls to action (CTAs) – Make sure your email content includes clear and compelling CTAs that encourage subscribers to take action, whether it's to make a purchase, visit your website, or share your content with others.
6. Stay compliant with regulations – Familiarize yourself with laws and regulations around email marketing, such as the POPI Act in South Africa. Make sure to only send emails to subscribers who have given you permission to do so and provide an easy way for them to unsubscribe.
7. Regularly clean your email list – Remove inactive or unengaged subscribers from your email list to maintain a high-quality audience and improve your email deliverability rates.

By implementing these strategies, you can effectively grow and maintain a strong email list that will help drive your business forward. Remember to continuously monitor and analyze the performance of your email campaigns to make adjustments as needed and ensure maximum success.

Keep in mind that email marketing is an ongoing process, so don't be afraid to try new tactics and experiment with different approaches to see what works best for your audience. With dedication and consistency, you can harness the power of email marketing to boost your business and connect with your subscribers in a meaningful way.

Using Email Marketing to Implement the 7-11-4 Principle

Now, let's see how you can use email marketing to implement the 7-11-4 principle and build trust with your audience. First, make sure to regularly send valuable and relevant content to your subscribers. This will help you stay top-of-mind with them and keep them engaged.

Secondly, create opportunities for two-way communication with your audience – ask for their feedback, opinions, and suggestions. This not only shows that you value their input but also helps strengthen the relationship between you and your subscribers.

Lastly, send promotions and offers to your email subscribers before you announce them on other platforms. This creates a sense of exclusivity and makes your subscribers feel like they are part of an inner circle, thereby increasing their trust in your brand.

Leveraging Email Marketing for Customer Retention

In addition to using email marketing for new customer acquisition, it is also a powerful tool for customer retention. By regularly communicating with your existing customers through email, you can strengthen the relationship and encourage repeat purchases.

Consider sending personalized offers or exclusive discounts to your loyal customers as a way to show appreciation and keep them coming back. You can also use email to gather feedback from your customers and address any concerns or issues they may have, showing that you care about their satisfaction. By using email marketing for customer retention, you can improve customer loyalty and ultimately, the success of your business.

What Are You Waiting For?

As you can see, there are many different strategies for leveraging email list signups. The key is to get creative and think outside the box. From offering something of value in exchange for an email address to running a contest or giveaway, all of these techniques should be considered when building your list.

Want advice from the experts? Schedule a free clarity session with me to discuss how your brand can use email marketing to drive growth and increase customer retention.

Don't wait any longer - start implementing these tactics today and watch your email list grow! Trust me, the benefits of a strong email list are worth it in the long run. So why not get started now?