Grow Your eCommerce Brand with User-Generated Content: A Guide to Finding and Working with Top Creators

In today's 'Short-Form Economy', eCommerce businesses need to think beyond traditional content strategies to truly connect with their customers to drive sales. User-generated content (UGC) is a powerful tool that can help eCommerce brands build trust, authenticity, and engagement with their audience. By using performance UGC content in their paid advertising strategies, eCommerce businesses can slash their customer acquisition costs by turning ice-cold prospects into life-long customers through creative storytelling and problem-solving.

But how do you find the right UGC creators for your brand?

Here are the best platforms we use to find UGC creators for the brands that we work with to produce 500+ performance UGC videos a month:

1. TikTok (https://www.tiktok.com/) ??

TikTok is the number 1 place we use to find top-quality creators. Search for key terms that relate to your brand like 'gymtok' or 'fittok', as an example for a fitness brand, and look through the creators to find ones that are perfect for your brand. To find better hashtags that creators in that niche use, see what hashtags the creators are using in the relevant posts to find similar content and creators.

Once you have found your favourite creators, the goal is to now find their email. Look for their email in their TikTok bio, and if it is not there go on to their TikTok profile on your mobile phone and press the Instagram button to bring you to their Instagram page. If they have a business Instagram page the ‘email’ option will be there which you can click on and find their email. The next step is to email them describing your brand and what details of the project are!

2. Backstage (https://www.backstage.com/) ??

Backstage is a platform where actors can apply for jobs being posted, and they now have criteria for UGC jobs on the platform. We have found some great creators on Backstage, in particular for older creators who may not have as much of a presence on TikTok. Post your job on Backstage with the details of the exact creator you are looking for, and filter to the applicants to choose your favourite.

3. Collabstr (https://collabstr.com/) ??

Collabstr is a centralised platform where creators create a profile with links to their social profiles and their portfolio, and you can search for creators based on your criteria and budget. Find their contact details through Instagram or any Social Media Platforms that are linked and reach out to them.

4. Beeroll (https://www.beeroll.io/) ??

Similarly to Collabstr, Beeroll acts as a marketplace for UGC creators. You can filter for creators by Search by age/gender, Interests and location to find the creators that are perfect for your brand.

We have managed to grow our creator database to 400+ creators and build relationships with the highest-quality creators around using these platforms, and by using these platforms you will be able to find UGC creators to grow your brand and optimise results across all your paid social channels.

And that's a wrap!

If you want to scale by leveraging performance UGC for your brand and don't want to go through the hassle of building up your own database and negotiating with creators, feel free to book a call below and let's see if we can help!

?? Click here to book a call!