Grow Your Business Online With 9 Simple Steps With Marian Esanu

Marian Esanu (sometimes referred to as “The Make Its Happen Guy”) started with humble beginnings as a poor immigrant with little money and grew my influence solely through his ability to generate clients for different types of businesses, from local brick and mortar to online sales funnels. After one of his funnels generated 7 figures+ with a platform called Clickfunnels, he started working with different industries applying his processes. His mission now is to inspire others to learn from his struggles & mistakes so they can create a business and life that is in alignment with their true potential.

Click on the video below:

Brett:

He actually came here at the age of 21 with no money and here being America from Romania, no connections, and not a word of English language on his lips, is truly the American dream with what Marian Esanu has been able to do. So welcome to the show Marian. Hey, Marian, how are you doing?

Marian:

Good, man. Thank you so much. And by the way, I really appreciate the intro. I may need to use that on my podcast at some point in time.

Brett:

Sure. Yeah. Well, it's inspiring to say the least. And we're looking forward to diving straight in. So tell us a little bit about your story and then your current focus.

Marian:

Sure. So I came here as you said, I was 21. For the first couple of years, it was literally just, I put my head down and just work, the immigrant mindset, seven days a week, no breaks at all. It was just a way for me, I saw the opportunity and just being able to get a job and seeing the fact that I can do as much as I wanted to work, I could just do whatever I wanted after that. So seeing the opportunity, at some point in time, I had two, three jobs. So for the first, as I said, two, three years, I just did that. Saved us some money. My wife joined me a year later. So I came here in 2012. She joined me in 2013. My wife was also born in Romania. So then we decided, "Okay, we're going to build a life here and a lifestyle." So after about three years, I went to the Dominican Republic with my wife for just a short week. It was the first vacation that we took and I realized something. I had a feeling that I didn't feel well. I felt well being there with her, but I didn't feel well because I felt that I was losing money because I wasn't working. So at that point, something triggered in my mind that it was like, "Dude, you have to do something with this and be able to make money when you're not physically in the same spot." So I started my first business. It was a local brick-and-mortar fitness equipment transportation company. And that evolved into a bigger company. And that's how I started my entrepreneurial journey. And then a few months later, about nine months, right after I started that, the company grew, we were making anywhere from six to $700,000 in sales. And because of some immigration papers that didn't meet the deadline, I had to leave the country for about nine months, eight to nine months, something like that. So the funny thing was the time that I was gone, the company actually doubled. And that was just because there were specific marketing and sales processes in place that we're able to be automated to be able to sustain the operations and also the growth of the company. So when I got back, I had a lot of friends that were just contractors, local brick and mortar shops. And they just started to ask me questions. I didn't know at the time it was called consulting. I was just giving free advice based on my own experience. And then I started to just help them build their own systems, implement what they were missing in their own businesses. And then I got really focused on the sales funnel, online marketing community. And then about three months later, one of my funnels hit the seven-figure mark. And then from there, I started to actually help more and more people. At first, I was just working with local brick-and-mortar shops. Then I understood that in order for me to have a bigger impact, I have to transition a little bit more into the services that were selling their offers online because that's easier to scale, and you can have a much bigger impact with that. That's my focus now. I work with coaches, consultants, online creators, helping them productize their business model and automate the whole process.

Brett:

Absolutely love it. And Marian, I'm curious, before the success you've had and before the business, before all of the big journeys that you went on to make it in business and live the American dream from moving from Romania, who was Marian growing up? And not so much who you were, but really what gift were you given? Because I think we're all given certain God-given gifts and used to make a difference in this world to help other people. So what gift were you given, that particular gift, and how does that help how you help people today?

Marian:

100%. And so I think even now, I consider myself a person that can figure things out. So regardless of the situation, I'm usually really fast, looking at what can I do to pivot, adapt to the current situation, and make things happen? So I started working, I was 14 years old when I had my first job in a construction company. And the reason that I did that because it was... So I was doing some music production as a hobby, I wasn't necessarily making money or anything, but I was producing some instrumentals online for the hip hop community. So I had to actually explore the MP3s on DVDs, and my computer at the time didn't have a DVD writer. So I had to go and work to be able to buy one of those and actually... right? So at the time, I was like, "Okay, so what are my chances to make this happen? And my parents wanted to offer as much as they could, but the economical situation at that time didn't allow them to do that. So I said, "Okay, how much does this cost?" I don't know, at the time it was 50, 60 bucks. So I said, "Okay, I'm going to go and work through this construction company, make some money so I can do that." Right? And then slowly growing up, I was selling clothes for a while. So I was going to Hungary and Germany, buying clothes, and then selling them in Romania, of course, with a profit. Then I think I was 18 years old when I started to also sell cars. So for a while, I did that, while I was working. So again, I was always able to figure things out. So the first contact with the US was at 20, but only for a couple of months. But I saw the opportunity and I said, "Okay, whatever I have to do, I have to figure it out to be back and build my life here." So that's whom Marian was growing up.

Brett:

Hey, I love that. That's a great answer. And I think learning to pivot and to be adaptable and do it quickly is a gift, right? And if you can help others to do that or develop those skills or develop those ways of seeing things, it can really make a big difference. Right now, we're in the middle of the Corona crisis and people are looking for solutions for the future. Before the show, we were talking a little bit and we're saying, it's such a time as this, that these skill sets are so valuable and so needed in a world that is really unknown. And even before this whole crisis, I mean, the world is changing rapidly with automation and technology and a lot of taking over the potential job future of the world. Right? So I'm curious, what is your take on just technology, automation, and then how your services are a perfect fit for what everyone's facing right now?

Marian:

Yeah. So I'd love to even give you an example from my wife's business right this moment, right? So, my wife, she's a lash artist. She's having a salon, a brick-and-mortar salon studio here in Boston. So her business was in the first round of non-essential business because her services are a little bit into that luxury type of, right? Like, women don't actually need... it's not something that they need in order to survive and live, it's just something that, "Okay. We like it." So her business was completely shut down. I mean, temporarily, right? It's probably going to take a few weeks or months. We never know until it'll go back to start selling again. So I said to her, "Look, that's only one way that you can actually start adding some revenue into your business right now." So you have a skill set that a lot of young women would like to learn. We set aside about three days. We filmed, I don't know, about 20, 30 tutorials. Putting those tutorials to get into an online course/online coaching, because she's also answering some Q&A's every week. So now she's actually launching her first funnel, selling the skills that she already had to other people that want to learn how to do that, right? So that was something that she had to do. There wasn't enough time. It's your choice to use the time wisely or just use it to complain. And it's a tough time, but you have to pivot and adapt because if not until you get aid from the government, that until you wait for the wall to get back on track, which will probably look in a couple of months in my opinion, and even the economical impact is going to be after that, you have to adapt to whatever the market can offer you or what you can offer to the market actually. It's even a better way to put it. So that's how we were able to pivot her business into doing this, right? So that's just a practical, literally live thing happening right now. And I was talking to a couple of friends of mine that had restaurants, that you're not able to have people in the restaurant. And even think about it, even when all this is said and done, let's say three, six months down the road, in my opinion, it's going to take even longer for people to feel comfortable to do that. So you have to pivot a little bit and find ways to add multiple income streams to either your current business model or sometimes you just have to... maybe if you cannot adapt, if you're not able to, let's say... I know I was reading an article this morning that one of the fanciest restaurants in Boston shut doors completely. They're not even planning to open up because they didn't have... it's like the top of the hub where you can see the whole of Boston. So they don't have any home delivery type of service, like food delivery service built in because that's just a luxury service. So for that, it's harder to adapt. So at that point, you have to completely pivot. You can either take your knowledge, again and maybe package it up into some sort of like... or you had the skills, you built a business already, you had employees, you know how to manage employees, how to maybe work on the profitability of that kind of market. So you either take your expertise and package it up into coaching, consulting courses, things like that. Or you completely pivot. In my opinion, that's the fastest way to pivot because you don't need to master a new set of skills. You already have the skills, so mine as well, putting together and start offering them. At first, you can offer them for free. And the time passes anyway. So you at least build a list of people that want to learn from you. And then when things are a little bit safer in the marketplace, people will be more comfortable paying you for that advice. But in my opinion, the fastest way to do it right now, it's to adapt. So if you have a way to adapt your service or your products to whatever is happening now, or the next step is you have to pivot. So you either monetize your experience, your expertise to whatever you were doing before and then just package that up into online consulting, coaching courses, things like that.

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