Grow Your Business by Marketing in All the Right Places

Ever notice how some businesses seem to be everywhere their customers look? That's not by accident - they're using something called marketing diversification. Don't worry, it's not as complicated as it sounds!

Why Being in Multiple Places Matters

Think about how you shop for something new. You might:

• See it on Instagram first
• Look it up on Google
• Watch some videos about it
• Read what others think
• Get an email about a special deal

That's exactly why businesses need to be in different places - because that's how people shop nowadays!

How to Get Started

First, Look at What You're Doing Now

Ask yourself:

• Which of your marketing efforts work best?
• Where do you get your best customers?
• What kind of posts do people like most?

Then, Find Out Where Your Customers Hang Out

• Which social media do they use?
• How do they like to hear from businesses?
• What type of content catches their eye?

The Smart Way to Create Content

Here's a cool trick: you can take one big piece of content and turn it into lots of smaller pieces! For example, if you write a long article, you can:

• Turn it into blog posts
• Make pictures with important facts
• Create short videos
• Write helpful emails
• Share quick tips on social media

This saves you time and helps you share your message in different ways.

Making Each Channel Work Better

LinkedIn

• Share your business knowledge
• Help solve people's problems
• Join in on interesting discussions

Email

• Send different messages to different groups
• Share special content just for email subscribers
• Keep in touch regularly

Social Media

• Change your tone for each platform
• Use fun features like polls or stories
• Engage with your followers

Your Website

• Make it easy to find on Google
• Share helpful information
• Make it clear what you want people to do next

Checking If It's Working

Keep track of:

• How many people you reach
• Who becomes a customer
• Which channels work best

Keeping Everything Connected

Remember to:

• Use the same friendly voice everywhere
• Make sure your message stays the same
• Help people find you on different platforms
• Get to know your customers better

Getting Ready for What's Next

Stay ahead by:

• Watching for new social media platforms
• Trying new ways to share your message
• Being ready to change what isn't working
• Learning from what your customers like

Simple Steps to Get Started

1. Pick your main type of content
2. Choose your most important channels
3. Plan when you'll post where
4. Create a simple system for sharing
5. Keep track of what works
6. Make changes when needed

The Bottom Line

You don't need to be everywhere - just in the places that matter to your customers. Start small, see what works, and grow from there. It's like planting a garden - you start with a few seeds and watch them grow!

Want to diversify your connections? Click Here to join our community over on Facebook where we share loads of value and build meaningful relationships.

#MarketingTips #BusinessGrowth #Marketing #SmallBusiness #ContentCreation

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