Grow your business on LinkedIn by playing a bigger game.

The New Year has arrived with all the fireworks but I must confess I was actually fast asleep. My plan for my break was to relax and rejuvenate and the thought of staying up late was the last thing on my mind.

What I did notice was the longer I rested the more I started to ponder what 2022 would look like for B2B Growth Co. There had been quite a few posts I'd noticed on LinkedIn with people talking about their "Word of the Year". Not something I've ever considered but after some thought, I came up with "Accountability".

Now accountability isn't exactly a word at first glance that inspires. The truth is I'm more comfortable with the word "fabulous". Yet, no matter how hard I tried to replace it, it was the word that stuck in my mind.

I knew it was absolutely the thing that would make a difference in growing B2B Growth Co. It was the one that truth be told kind of scared me. In my head, it normally comes paired with words like "goals" and "plans". In my mind, they are the natural killers of spontaneity and fun.

So why choose it?

Because deep down it scared me.

As a business owner, it's easy to get stuck in the rut or buried in the day to day. It's easy to justify when you are putting out fires and focussing on clients. Realistically we are all being busy. Is busy the ultimate stay comfortable excuse?

So as I pondered around the idea of "accountability" I realised this really meant nothing if there was nothing in place to be held accountable to. For this to all work I was going to need to reframe the context to something more inspiring.

First step, define Good Trading Co mission.

2022 B2B Growth Co's Mission

The mission for me had to be something inspiring. Something that would pull the business forward and make it feel like there was a purpose. I'm a self confessed do-gooder so this plays to my strengths.

During my reflections I also realised that what I could offer business owners a lot more beyond my expert knowledge of LinkedIn Pages. I'm passionate about sales and social selling and having 15+ years in traditional sales roles and nearly 10 years of social selling expertise I wanted to offer I was certain I wanted to include this. As my mum would say "Michelle you could sell ice to the Eskimos."

The bigger I thought about sharing all of my skills the more exciting it was. It became crystal clear that helping businesses utilise LinkedIn to drive business growth was the path I wanted to take. LinkedIn Pages would form the foundation but there would be so much more.

You will start to notice some changes in the content that we put out on B2B Growth Co. Putting it out there, B2B Growth Co is playing a much bigger game.

B2B Growth Co is on a mission to help businesses globally grow their business and create more meaningful employment. Communities will thrive making them better for all.

I said it. It's out there. I want to create a financially successful business that I can be proud of, one that will have a lasting impact, and one that will build a legacy.

Top 3 Actions to Launch B2B Growth Co's Mission.

Words alone won't bring this mission to life. It will only come to life with actions. So the steps I will take -

1. Time to get real about strategy and plans. Work with my business partner to take the list I've created and prioritise, diarise and implement.
2. Schedule monthly sessions with my mentor to ensure I focus on priorities and delivery. Having someone who is independent of B2B Growth Co and has no bias is priceless.
3. Enrol my community of supporters in my mission. Ask for their help to cheer me along the way, kick my butt if I'm not keeping my word, be a sounding board for creativity and generally make sure that I'm always reminded that this is why I'm doing what I'm doing.

So, I'm asking those of you who are reading or listening to this to become part of my community of supporters to help make this happen. This mission is bigger than me alone, and I know there are others who can contribute and help make a difference.

Have You Being Playing Small in Your Business?

Take a moment and think about your business. Are there ideas you have been sitting on, waiting for the "perfect" time to get started? Is there something you know, if you did, would make a difference to the clients you wish to serve? It keeps niggling away, but you push it to the back of your mind because it scares you?

What action could you take that would be the first step in making this happen? Big or small, it doesn't matter. It could be sharing the idea with someone, creating a LinkedIn post, writing your course draft or asking someone for help. For some of you, it will just be giving yourself a good kick up the butt.

It's a new year, and with that comes a fresh start. Let's make 2022 the year we press play instead of the pause button.

LinkedIn Can Help You Achieve Your Mission

LinkedIn is an amazing tool. Some of the ways you can use it to achieve your business mission -

• Building a community
• Starting collaborations
• Research
• Social selling and content marketing.

Yes, there are so many other ways it can be used, but this will get you started.

If you need help understanding how to do this on LinkedIn, B2B Growth Co offers Masterclass training and consulting to help you put together your strategy and fill in any knowledge gaps you might have. Find out more here.

Be inspired, be brave and be the business owner that celebrates your achievements at the end of the year.

I'd love to hear your mission in the comments. Maybe someone reading it will reach out and want to join you on your mission. They could also be the ideal client you want to help with your business.

Seize the day!

MJR ??

Book a free intro call so we can discuss how best we can serve you?here.

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Michelle J Raymond

Michelle J Raymond founded B2B Growth Co and has made her mark as a leading LinkedIn growth strategist.? She offers comprehensive strategies and training to brands eager to harness LinkedIn for business growth through thought leadership, content marketing or social selling techniques.

With 20+ years’ experience in B2B sales, and almost a decade of social selling on LinkedIn, Michelle stands out for her significant LinkedIn contributions as the co-author of two globally acclaimed books: “Business Gold,” the first book exclusively dedicated to LinkedIn Company Pages, and “The LinkedIn Branding Book,” and her insightful podcast?Social Media for B2B Growth.?Follow her YouTube channel?@MichelleJRaymond?for helpful how to’s.

Book a free intro call to discuss how best we can serve you?here.