Grow Your Business With These Five Digital Marketing Trends
Alfonso "Chik" Quintans
Marketing and Sales Professional ?????? | Data-driven team leader ??. Skilled in demand generation ??, branding, reputation, SEO/SEM, and B2C/B2B marketing and sales.
In 2018, You Need A Sales And Marketing Plan That Makes The Best Use Of Digital Marketing To Create More Visibility And Drive Revenue.
We’ve identified five major trends that should get your focus in 2018. The businesses that are able to best take advantage of these trends will get a huge leg up over their competitors.
To help you get you started — and to make this coming year more profitable for you — read about the five important digital marketing trends for 2018 below.
Content Marketing to Attract and Engage Prospects
Content marketing is nothing new, but it is definitely evolving.
Small business owners have gone from simple blogging to more complicated strategies involving infographics, ebooks and more. You don’t have to go all out like that, but you should be providing your audience some sort of value through the content you post.
People want to be educated. They want answers to burning questions. They also want to learn more about the things they already do so they can do them better.
Satisfy their need for content, and you will win their attention. Hold their attention with consistently awesome content, and you can win their repeat business.
70% of people say they would rather learn about a company through articles than ads.
For this reason, around 90% of businesses that advertise online use content marketing currently. Most are interested in shifting dollars from traditional ads to content, where they can find better returns.
You should create engaging, in-depth content with a strong visual element to attract prospects. Reach more people by learning about the content they want to consume and giving them more of it.
If you stay in front of your prospects through regular content posting, you’ll increase the odds of being first-in-mind anytime someone requires your services.
When you can balance your services & expertise with things your audience wants to learn about, you can hit a marketing sweet spot. You’ll find bigger returns on web traffic, social media engagement and lead generation.
Video Continues to Dominate
You might not be into Facebook Live yet, but you probably should be! Recent data from Facebook shows that people are 10x more likely to comment on a Facebook Live video than otherwise.
Even if Facebook Live does not work for your business, incorporating video into your marketing is key. Consider that 45% of people watch more than an hour of Facebook or YouTube videos each week, on average.
Now, keep in mind that there are over 2 billion active Facebook users in the world. A little bit of number crunching reveals that approximately 1 billion people watch one hour of video a week. That’s a huge embedded audience to explore!