Grow Your Expert Business, Attract More Ideal Clients

Do you ever wonder why some experts rapidly grow their businesses, and become the go-to choice of their perfect clients, partners or investors? While others, with similar, or even better, products or services, struggle to get the results they deserve?

We all need help with our businesses and lives, but with so many choices available to us today, as consumers, we've become super selective. Unless it's a low value product or service, or a one-off purchase, today we prefer to take our time and browse before we buy. After this, we'll take things to the next level - but only from those whose authority we accept, and whose brand we trust.

YOU NEED TO BUILD RAPPORT

Your ideal customers, investors or business partners want to invest in brands they feel alignment and a sense of rapport with, as well as leaders they believe can solve their problems, and make their lives easier, more successful or fun.

Look at Richard Branson. His instagram profile describes him as a "tie-loathing adventurer, philanthropist & troublemaker, who believes in turning ideas into reality." His profile appeals to the cool, laid back, free-spirited inner rebel many would love to be, and his Virgin empire has grown massively as a result.?

As an expert today, it's all about you. Authentic Connection, Evoking Curiosity and the "Tell Me More" Response, as well as developing a unique messaging or language system, is the secret to your success as an expert business owner, coach or consultant.

This is what makes people choose to buy from you, instead of choosing others. It also motivates them to stay loyal. Loyalty (which turns into 'lifetime customer value' - your most precious, ongoing revenue stream) helps you grow and prosper, bringing you the freedom and choice to live life on your terms.

GET THE RECOGNITION AND RESULTS YOU DESERVE

Experts who prioritise authentic connection get results fast. Their message cuts through the noise. And that’s not about what they know, or even who they know, it’s about their unique difference, and their perceived value to others.

I created the Smart Connector’s IDEAL CLIENT SUCCESS Accelerator Programme to help experts (who are not expert marketers) leapfrog their competition to get chosen first.

You may be wondering what qualifies me to serve clients in such valuable and important way. Well, having worked for 20 years at a high level in media and entertainment before scaling a brand identity business from ￡1M to ￡6M in a year and selling it to US communications group Interpublic, I learned through consistent practice over many years, as well as working alongside some of the best brand marketers in the world, what it REALLY takes to explode business growth.

After taking time off to look after my young family, and having also survived breast cancer (with massive gratitude to everyone who supported me on this journey), I started my consulting and also property businesses, and today I am privileged to work with my dream partners, clients and investors in them.

CONNECTION IS PERFECTION

As a result of my business as well as many personal highs and lows, including nearly losing my life to cancer, I came to realise that nothing matters more than connection. The people we meet, the places we've been, and the memories we make along the way.

Connection became my personal 'reason why', but this is at the heart of business success too. It's especially critical for expert businesses, whose product or service revolves around the founder's wisdom and expertise.

I’m super passionate about my Ideal Client Success Programme and it’s Triple C HyperGrowth Method - which is the high impact way to build success as an expert and authority. Find out more here: https://masterclass.idealclientsuccess.com/vsl-ondemand

I wanted to put my experience into print, so in 2019 I published a book about connection and entrepreneurial success: THE SMART CONNECTOR: https://bit.ly/smartconnector-book-uk - which became a bestseller on both sides of the Atlantic.

In 2020 I launched a podcast of the same name - which is now amongst the top 3% in the world in the entrepreneurship category. If you’re interested in small business growth, and want to gain impact, momentum and results, why not listen, rate and subscribe? https://bit.ly/smartconnector-podcast

WHAT SMART CONNECTION WILL DO FOR YOU

Let's dive deeper on the topic of Smart Connection. Smart Connection is not about social media, marketing funnels and tech, or multi purposing content and becoming an expert across different platforms.

All those things WILL help you build your brand and pipeline of prospects. So they are AWARE of you and the problem you solve. But it doesn't stop there.

Social media, tech or apps won't build your business, or get your ideal clients to say YES to you, UNLESS you've got the most important piece right - which is whether they believe in YOU, and understand the exact difference your product or service can make to them.

It's all about your message, your values and your 'positioning' - establishing YOU as the expert your ideal clients want to choose first - even when you only have a low key presence on social media and you're up against much bigger, better established players in your sector.

HOW TO GET CHOSEN FIRST

Before you can become the person your clients step up to invest in - you have to invest into the connection you have with yourself.

CONNECT WITH YOURSELF

The path of Smart Connection takes you to a deeper level of connection with the most important person in your life - YOU.

We need to be clear about our purpose - or others will use us for theirs. Experts are called to impact the world in a meaningful way, but many give up because they can't find a way to achieve this.

Take a look in the mirror and take time to recognise and honour your traits, your talents, your story, your struggles and all your emotions. Ignite the Connection Principle through personal reflection and conversation with trusted others. Commit to making an impact and becoming the change you want to see in the world.

Dive into your zone of genius - so others will rally behind your deeper purpose, and join your movement or cause too. Take the path of powerful expansion, personally as well as professionally. All these things will turn you into the compelling, persuasive leader that others want to follow.

Many of us 'repress' what we consider to be our less acceptable traits. This can make us appear to lack depth and emotional range. We're drawn to people who are self aware and emotionally expressive. We see such people as 'confident' and 'free'. But what we're really responding to is them being in full flow, in alignment with themselves.

Most of the time we don't think about whether we're in alignment or not, because we're too busy living our lives. This is why taking a step back and investing into ourselves and the high value relationships we have with trusted others, is so important in terms of our ability to connect with and inspire our ideal clients too.

The good news is that becoming Connected To Self benefits us in so many ways. It helps us identify and overcome our limiting beliefs, stories and behaviours, to become the most magnetically irresistible version of ourselves. A passionate leader and authority that others want to choose first.

Connection With Self paves the way for Connection With Others - being able to Inspire, Attract and Delight your Ideal Clients – so they help you take your business, as well as your life, to its best level yet.?

CONNECTION WITH OTHERS

Experts need to connect smartly with others - which requires inspiring, attracting and serving our clients at the highest possible level.?This isn’t about conventional leadership - being great at managing employees or leading a team, although for some this is part of the journey.

It’s about being able to resonate with and attract the top 5% in your sector, through assets that communicate your value and keep a flow of ideal clients coming your way.

Achieve success through consistent value, share through passion, wisdom and truth, and provide a compelling vision of what ongoing engagement with you looks like. A vision that inspires your Ideal Clients to choose you over others they're also engaging with.

Standing for your passion, wisdom and truth is impossible for those who are unethical, confused or dishonest. Such people are unlikely to see a way to get what they want from people without manipulating them, and these are the people others quickly disengage from.

Your clients are looking to align with your values, not just you, and being able to express and communicate them clearly will generate the safety and trust they are seeking.

The IDEAL CLIENT SUCCESS Programme takes a long, hard look at your Struggling Avatar. Your ideal customer, investor or partner, who is looking for a leader to help them make sense of the problem they face. We look at why your Struggling Avatar is an earlier version of YOU. We also look at the Golden Result you provide for them, and start to build the Messaging Frameworks that will take them on the journey towards it.

We also build your Authority Assets and Route to Market - how are your ideal clients going to discover you? What is the Medium that suit your profile, abilities and personality best?

TAKE THE CREATION PATHWAY THAT WORKS FOR YOU

Some people LOVE the performance aspect of Video. They work hard to develop their 'signature style'. Their persistence and infectious enthusiasm wins out every time.

Some LOVE audio. Audio mediums (like podcasting) is their thing. They're confident speakers and audio presenters. They love the creativity of this medium: the visual anonymity and the power of the spoken word.

Some people PREFER the Written Word. They love expressing themselves through articles, books, social media posts. They're most comfortable tapping away at a laptop and formulating their ideas that way.

Others are more introverted and prefer their own company to being 'out there' publicly. They like the mechanics of marketing, and may be great with tech, but they need the right help and support to get their message out there and working in the right way for them.

The creation of automated assets that do the 'heavy lifting' for them of building connection, while they take their time behind the scenes to do what they do best, is where they feel most comfortable.

There's never any ONE SIZE FITS ALL solution, contrary to what the 'gurus' tell you. Your route to market has to work and be the right fit for YOU, as they can all generate results, providing you commit to learning and implementing your chosen pathway to a high enough level.

It's all about stepping into YOUR zone of genius and getting the right support structure to help you succeed. The 'Creation Pathway' helps you identify, but most important of all, IMPLEMENT the perfect solution for you.

CONVERT MORE CLIENTS

In our super connected era, converting clients requires you to develop an appealing and congruent brand, with a clear and relevant message that blends a ‘call to action’ with your purpose and authentic value.

It's also about developing and implementing a sales pipeline that leads to your growth.

Social media marketing is constantly changing and evolving. Many experts lack a proven system for getting the rules of engagement right. How do you come across as intriguing and valuable, so the right people??choose you - without hustling, burning out, or spending all your precious time trying to ‘rise above’ the noise?

Should you show vulnerability? Post about your failings, your struggles and doubts? Or be the ‘shiny, envy inspiring, instagrammable’ you? Should you sell….sell…..sell…. launching and putting out offers….or just create value, sit back, and wait for the right people to show up?

The Triple C HyperGrowth Method helps you turn your message into practical, sales infused methodologies and systems. Use simple messaging systems and evolve the right one for you. One that make you stand out for the right reasons to your Ideal Clients, to make it easy for them to say YES to you.

It’s About Shining Like The Star You Are.?

The 90 day IDEAL CLIENT SUCCESS Accelerator Programme consists of a 6 module, 48 lesson online course covering the Triple C HyperGrowth Method (Connection, Creation and Conversion), a weekly Inner Circle Zoom call and membership of the IDEAL CLIENT SUCCESS Community, to build your skills of authentic connection and brand marketing success. Most important of all, it features 1:1 support to help you scale in the way that's right for you - starting with exactly where you are right now and finishing with exactly where you want to be, in a timescale that works for you.

SHINE LIKE THE STAR YOU ARE

We hate to waste people's time and money. If the IDEAL CLIENT SUCCESS programme is right for you, that's great. If not, that's totally fine too, as FIT is so important.

We only want to work with experts who are ready and able to commit to the process of stepping into their authentic power and becoming the most successful versions of themselves.

And you will only choose to work with us if that is something that matters to you too.

Thank you for reading this article. That you’ve got this far tells me you’re already on your way to becoming a Smart Connector, The Architect of Your Amazing Business and Life.?

Why not book a call to take things further? https://idealclientsuccess.com/zoom30