Grow your business in 2024
Our Breakfast Briefing is back for an extended Christmas edition
Our Breakfast Briefing returns bigger and better than ever. Join us on the 13th December at our Nottingham HQ for talks from across our Organic, Paid Media and Data & Insights departments, all with one goal in mind: to help you grow your brand in 2024.
This extended edition will run slightly longer than usual - we’ll be welcoming you all from 9am with talks lasting until 12pm and plenty of coffee breaks dotted in between!?
Read more about the talks on our event page, find the agenda and secure yourself a spot. As always, the event is free (pastries and unlimited coffee/tea included) but spaces are limited.
A guide to seamless sales and marketing alignment
Are your company’s sales and marketing functions aligned? If the answer is no, you’re actually in the majority. Hubspot reported in their latest State of Sales report, that only 30% of sales professionals feel that their sales and marketing teams are strongly aligned. So, what is holding businesses back from closing the gap and what benefits can it bring?
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Our Organic Strategy Lead, Sara, digs deeper into understanding the disconnect between the two activities and the problems your business is likely facing as a result, before delving into the many benefits that arise from alignment, from improved lead quality and better marketing ROI, to a shorter sales cycle and a better customer experience.??
Sara shares six key strategies for fixing the disconnect and building better collaboration and communication that makes sure no opportunities go unmissed.?
Making the business case for web accessibility in 2024
It’s (almost) 2024, and if you’re not already designing for accessibility, you’re behind - but you’re also not alone.?
It can be difficult to advocate for the necessity of accessibility online, especially when it involves more cost and time to get right. Our Senior UX Designer, Rachel, explains why web accessibility is so important to every business, and equips you with the knowledge you need to ensure the right stakeholders listen and make a change.
Rachel shares the many tangible benefits of accessible design that you can take to senior management, including its cost effectiveness and potential to create more revenue and less customer churn. After all, accessible design is “essential to some, and useful for all”.