Grow by spying on your competition!

This week, I have a sneaky hack that allows you to steal your competitors’ email marketing strategies (and their marketing tactics) without them even knowing it.

But you might be wondering.

Isn’t that simple? Can’t I simply subscribe to their email using a separate email account? Wouldn’t that make sure the competitor doesn’t get to know?

Here’s the thing.

Subscribing to competitors’ email using an ordinary email ID will only give you very basic information like what content they are using, time of sending, sender name, etc (that too not in a consolidated manner).

In addition, if your competitor is sending emails very frequently, your inbox will be full of emails - which you need to analyze manually every time to uncover insights.

What if there is a better way to do this?

I am referring to using email tracking and monitoring tools. And my personal favorite when it comes to such tools is SendView.

It gives you a ton of insights into your competitors’ emails such as:

• The ESP (Email Service Provider) they are using.
• Metrics such as average subject line length, word count, link count, image count, etc.
• Spam score.
• Responsivity.
• A word cloud of the frequent terms they are using in the content.

Check out the below video to learn more about the tool:

Now, how effective a growth hack this becomes will depend on how you use the information you get using the tool.

Here are a few tips on how to do this:

• Learning about the tool your competitor is using will give you input for choosing the right tool for your email marketing efforts.
• You will be able to derive inspiration from the number and frequency of words they are using in the content and subject line.
• You can come up with best practices for creating email content based on the type of content the company you are spying on is using.
• Adopting best practices from the frequency and time of sending of their emails.

You can also use this tactic to learn from some of the top brands in the world (and not just competitors).

So, what do you think? Are you going to try this growth hack for your business?

That’s it for the week. Hope you found the content useful.

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Want to grow your B2B business with innovative marketing tactics? Check out Skalegrow, a new-age B2B marketing agency that will help you implement marketing strategies that align with your business goals. Write to us at [email protected] to know more.