Grow Organic Reach on Social Media Posts

There was a time when you can get organic traffic by only posting whatever type of content you have on your sleeve on different social media platforms. However, things are completely changed now as platforms are more concerned to provide their audience with the data and content that will make them stay longer on that platform. Facebook was one of the easiest to get organic traffic but Facebook is now focusing more on its paid ad campaigns and the interest of its audience as said by Reddit user Brian Cristiano.

Brian Cristiano said that Mark Zukerberg’s new vision is to engage the users on the platform. The other social media platforms are also following the same lead by replicating Google Content Quality and Management policies and updates. So these old practices are not going to work anymore. Therefore, without wasting any time let’s jump on the up-to-date practices for the Increase in Social Media Organic Reach.

1.?????Many businesses are wasting their time by sharing content on all social media platforms. You don’t have to do the same because your audiences don't need to be using all the social media platforms. Only focus on the networks your audiences are using for their business and personal purposes. You can easily grab this information if you directly ask this question to your audience. You can achieve that by running a survey or emailing your best customers.

2.?????Start with existing data from sources like Pew Research Center, Facebook Audience Insights, and Smart Insights. Additionally, advanced social listening tools will pull deep analytics on social networks, the internet, and its users. You also can look at your competitors; research and partner with industry leaders; and utilize hashtags to learn more about your audience. Once you feel like you’ve gained a full understanding, you can create social media content that truly resonates with an engaged audience.

3.?????Follow your Competitor's lead. Only post on the platforms where your competitors are posting. If you are focusing on a platform where none from your industry is putting effort then you should know where you are getting wrong.

4.?????Never post content with a near-expiration date. No matter how much dry and boring your industry is you can add some emotions to your post by adding something funny, humorous, shocking, and awe. Also, make posts to solve the most common problems of people that they are facing in your industry. Always remember people share positive posts much more than negative ones. Write on the Trending Content in your niche.

5.?????When writing on Trending topics always remember that what is trending on Google doesn’t mean it is trending on Facebook and Instagram etc. Each social media has its own audience and interest. You have to search for trending topics related to your niche on each platform separately. Therefore, never share the same post on all platforms. Always post on each platform by keeping in mind what is trending on that particular social media.

6.?????Never post during peak hours. There is a huge misconception that we should always post content when most people are online. No, don’t make such mistakes. If you do that you will throw your high-quality content in the hurricane of productive and useless posts. No one will ever find your post. There are some time schedules, you should use to share and create posts on social media.

Looking at research data, these are generally the best times you should be posting:

Facebook – (Thursdays/Fridays) between 1 pm and 3 pm

Twitter –?(weekdays) between 12 pm and 6 pm

LinkedIn – (Tuesday – Thursday) between 7 am/8 am and 5 pm/6 pm

Of course, you should look into data for your audience, if you can.

7.?????It is proven by studies that video posts tend to perform much better in terms of organic traffic than written ones. Therefore, try to add videos to your posts and they will perform much better organically. Not only should you vary up the mix of images, status updates, links, and videos that you post, but also use tools like Facebook Insights to track your posts and see which types are performing best.

8.?????Sharing valuable content (how-to guides, articles, new posts, etc.) grows a user’s trust in your brand. They come to know you as an authority in the industry and will therefore trust you when you recommend a product or service. The rule to master here is the 80/20 balance. Eighty percent of your content should be useful and helpful, while 20% can promote your brand or its products. That eighty percent will bring new followers and build trust, they’ll then see the twenty percent and buy into what you’re selling. Don’t forget that this variety should also include a mixture of videos, images, and other engaging content types.