Grow with Google Tips: Customer-Focused Marketing
Cedar Rapids Metro Economic Alliance
We strive to be the top economic growth region in the country
As a business owner, you'll find that customer-focused marketing is a game-changer. When you tailor your marketing efforts to meet customers where they are on their journey, magic happens. It's all about understanding the different stages and adjusting your strategies accordingly. By doing so, you strengthen your connection with customers and give your business the boost it needs to thrive.
Here are three tips, from Google, that can help you with customer-focused marketing!
Creating meaning and storytelling
Creating meaning involves going beyond simply selling a product or service. It's about understanding the core values, aspirations and needs of your target audience. By aligning your brand with those values and demonstrating how your products/services fulfill their desires or solve their problems, you give your customers a sense of purpose and belonging. This emotional connection creates meaning for them and fosters loyalty towards your brand.
Storytelling is a powerful tool for customer-focused marketing. Humans are naturally drawn to stories because they evoke emotions and engage our imagination. By telling a compelling story about your brand, you can captivate your audience and leave a lasting impression. Your story should reflect your brand's values, mission and unique selling proposition. It should also resonate with your customers' experiences, challenges and aspirations. Through storytelling, you can create an emotional bond, inspire action and establish a narrative that customers can connect with on a personal level.
Building relationships?of trust & credibility
Building relationships of trust and credibility is vital in customer-focused marketing. When customers trust your brand and perceive it as credible, they are more likely to engage with your marketing efforts, make purchases and become loyal advocates for your business. Here are some key factors to consider when building trust and credibility:
Influencing your?customers along the customer journey
By strategically influencing customers throughout their journey, you maintain a customer-focused approach that tailors your marketing efforts to their specific needs at each stage. This not only increases the chances of conversion but also strengthens the customer-brand relationship, encourages repeat business, and generates positive word-of-mouth referrals. Ultimately, influencing customers along their journey is essential for building long-term customer loyalty and driving sustainable business growth.
Grow with the Google Workshop - Make Better Business Decisions with Analytics
Date/Time: Wednesday, August 23 form 8:00 a.m. to 10:00 a.m.
Location: Cedar Rapids Metro Economic Alliance, 501 First St SE, Cedar Rapids, IA 52401
During this workshop, you will be introduced to Google Analytics, learn why it is important for your company’s growth, go through examples of how to collect data?and understand how to use the data collected.
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We will be going over the following:
Grow with the Google Workshop - Reach Customers Online with Google
Date/Time: Wednesday, November form 8:00 a.m. to 10:00 a.m.
Location: Cedar Rapids Metro Economic Alliance, 501 First St SE, Cedar Rapids, IA 52401
Learn how your business can be found online with Google. This workshop explains how Google Search works, as well as how you can improve your?website's visibility with Search Engine Optimization (SEO). The session also introduces products like Google Business Profile, Google Trends, Search Console, Google Ads?and more.
In this workshop we’ll discuss best practices for: