Grow Client Lifetime Value by 2x to 5x: Offer Strategy Revealed!

Grow Client Lifetime Value by 2x to 5x: Offer Strategy Revealed!

Very few consultants continue on a retainer basis after completing a client project, yet those who do never have a slow month.?

See it as a journey, not as a destination.?

A coach has 2 responsibilities.?

  • Get the star athlete to the top.?
  • Help them stay there.?

Every engagement you do with a client, must lead into the next engagement.?

For example,

If you’ve wrapped up a leadership offsite with the management team of a company, you can upsell them into any of the following,?

  • A continuity program where you hold a monthly mastermind.?
  • A workshop series for their emerging leaders.?
  • A 1-1 coaching relationship with the CEO.
  • Facilitator for quarterly management reviews.

Every offer should lead to the next offer.

You have to build in recurring revenue in your offer portfolio.

Client lifetime value goes up by 2x to 5x.

Take this example and apply it to your context.

Apple sells you the iPhone.?

Once you’re in.

They sell you everything else.?

Acquire a client once.?

Get paid again and again.?

Review the clients you are working with right now.?

Ask yourself.?

“What can I do for them so they pay me every month for the next 1 year?”

“How can I ensure an ongoing retainer relationship, establishing myself as the easiest choice for new opportunities?”

“What do they need to remain steady and accountable at the new level of performance I’ve unlocked for them?”

Even better, ask the client directly. You’ll find your gold.

***

I’m Shantanu Verma, the CMO for fast-growing coaches & consultants.

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I’ll do a deep-dive into your marketing strategy and discover the gaps you may not be aware of & opportunities hidden in plain sight.

You receive a 2-3 minute walkthrough with clear action steps to win over B2B decision-makers and get your inbox buzzing with new clients.

You can agree, or continue leaving money on the table.

Do I have your permission?

1. Visit my profile: https://lnkd.in/dKvXreE4

2. Click on 'Message'.

3. Type Yes’ and send it.

4. I’ll reply back with your strategy review.

No cost, no pitch, no call required - the aim is to deliver massive value and if you want more, you can hire me.

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