Grow in B2B and B2C with omnichannel strategies, digitalisation, and data-driven insights

Grow in B2B and B2C with omnichannel strategies, digitalisation, and data-driven insights

In today’s fast-paced world, shoppers expect speed, convenience, and seamless experiences across every channel.

Yet, the Omnichannel Index 2024 reveals only 12% of retailers offer self-service endless aisles, and just 20% provide Ship-from-Store options.?

To meet the expectations of modern shoppers, investing in an efficient Order Management System (OMS) is key.

OMS connects your online and physical stores, enabling services like Ship-from-Store and endless aisles, ensuring products are always available and delivered faster – no matter where the customer is shopping.?

Want to explore how a smarter OMS can drive business growth???

Watch our recent on-demand webinar to learn how you can: ??

  • Increase margins with smarter order management
  • Lift your omnichannel experience with data-driven strategies
  • Maximise ROI by tracking the right performance metrics
  • Learn from real-world success stories and expert insights

Sign up and watch it here ?→


While omnichannel strategies were once mainly for direct-to-consumer brands, B2B companies can now leverage these tactics to stay competitive.??

And with 68% of B2B buyers planning to increase their use of digital channels and 80% of B2B sales expected to be digital by 2025, it's time to act.??

By integrating omnichannel principles, B2B businesses can streamline operations, keep buyers satisfied, and ultimately fuel revenue growth.??

Curious to know how? Check out our latest article for 5 key omnichannel tactics to elevate your digital B2B strategy.

Find the article here →


Want to dive deeper into how B2B can leverage omnichannel strategies?

Join us on November 11, 2024, for our event with DI Handel.

You’ll hear from industry experts and get hands-on advice from Dagrofa Foodservice and Pandora on how to succeed with omnichannel commerce.

Secure your spot →


We spoke to 15 senior leaders from top Nordic manufacturers who all agree: Making digitalisation your #1 priority is key to thriving in a fast-changing landscape – and the benefits are clear:?

  • 30-50% reduction in machine downtime
  • 10-30% increase in throughput
  • 15-30% boost in labor productivity

Want to know how they use digitalisation to turn challenges into opportunities?

Get the first chapter of our three-part series and discover why digitalisation should be your top priority.

Sign up for all the insights →


How can we truly meet customer expectations if we don’t fully understand their journey – from their first click to their in-store purchase?

This challenge marked the beginning of our extensive digital collaboration with Matas A/S . Together, we built an advanced omnichannel attribution model to map out the entire customer journey across online and offline touchpoints.?

The outcome?

  • 57% incremental increase in online revenue driven by Google Ads
  • 21% incremental increase in in-store revenue driven by Google Ads
  • 10% increase in Return on Ad Spend

Discover how we made it happen →


Curious to dive deeper into how you can fuel your Google ads with offline data for better performance??

Together with 谷歌 , we’ve developed a simple three-step strategy to help you maximise your Google Ads performance and connect with customers across all channels.??

Read the guide →



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