Grow 1%: Team Up

Pick one of these newsletters every day, spend 2 minutes reading and 8 minutes implementing the lesson (1% of your waking day) and your socials will get 1% better.

Don't buy growth hacking classes. Save your money. Do this instead.

Find your Accountabilibuddies.

Whether you're a small yarn shop starting your first social media account or a parkour creator with 10 million subscribers, there are others in the world facing the same challenges in their creator journey.

When you start, you may need people that can help with basic best practices or app functionality.

Advanced creators may need help with hiring teams or dealing with burnout.

Either way, you should give yourself easy access to a resource for help.

So do it. Create your 'pod', or a group of creators who agree to help each other.

I have found the best 'pods' meet the following criteria:

1. There are 2 to 5 members (with more participation becomes tedious).
2. You're connected through a real-time messaging app like Slack, Discord, Whatsapp, or a platform's native chat (for example, I'm in a few 'LinkedIn pods' using LinkedIn DMs).
3. Everyone agrees to take requests seriously and, if they can't, they're out.
4. There are easy-to-follow directives. Engagement pods may just involve commenting on every post. Creative pods may give feedback before you post. Education pods may share articles about their platforms or verticals of choice. The best pods do it all.

So how do you find members for your pod?

Find people and ask!

Create a brief message with an overview of your pod: the goal, what they have to do, why it's good for them, etc.

Search for creators like you using Google or native search on a platform.

Then send a few messages per day until you have the right people in your pod.

Will some of them be duds? Of course.

Will some tell you it's a dumb idea? Yes. Welcome to the internet.

But once you find a handful of engaged participants, you will be shocked how quickly you can solve each others' problems.

My goal for you: just write down the ideal parameters for your pod. How many people? What would you require? How would this help all involved? What do you have time for?

Then, if you have the time, try one outreach message and see what you get back!

That took 2 minutes. You have 8 minutes left. Go make others feel awesome and grow 1% right now!

Thank you to my sponsor Measure Studio!

About the Author

Phil Ranta, is the COO of?We Are Verified, a digital talent management and influencer marketing company. A?2021 LinkedIn Top Voice in Innovation & Tech, Phil has been creating content for the internet professionally for nearly 20 years, starting on MySpace and riding trends to the present. He was the Head of Gaming Creators, North America at Facebook, the first network lead at Fullscreen, the COO at Studio71, and spent 10 years as a working comedian (including 2 years on cruise ships). He's a husband, a dad of two littles, and an insufferable digital media wonk.

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