Grow 1%: Help Yourself Be Seen
Phil Ranta
COO, Fixated - Digital Media Veteran / Building Digital Businesses, Moving Culture
Pick one of these newsletters every day, spend 2 minutes reading and 8 minutes implementing the lesson (1% of your waking day) and your socials will get 1% better.
Don't buy growth hacking classes. Save your money. Do this instead.
Make Sure a Viewer Knows Who You Are.
When a fan is searching for new creators or a brand is looking for potential collaborations, what do they do?
Clicking on or searching hashtags is obvious. You want to make sure you're including 3 - 5 relevant hashtags on your posts to capture that audience.
But your profile itself is also a key factor in search and discovery: your 'about' section, your avatar, and your channel banner.
So how do you capture your 'profile page' audience?
Be clear about your value.
Search engine optimization professionals start with keywords. What do people search, and how do I make sure my content captures the audience searching for that term or phrase?
Same goes for social media.
Do you have a parenting Instagram page? You probably want to put the word parent, mom / dad, or a relevant parenting hashtag in your 'Bio'.
A product review YouTube page? Make sure the 'About' section has 'product reviews', 'shopping', and 'unboxing'.
TikTok model? You probably want 'fashion' and 'model' to be in your bio.
If you're ready for brand deals remember: most brands are using technology to help them find relevant profiles, so make sure your metadata tells them who you are!
And for those who like one of your posts and drop into your profile, make it easy for them. Be sure your channel banner, avatar, and bio clearly tell the story of who you are.
Now take a few minutes, go to your active social media profiles, and add those discoverable keywords and change your profile images!
领英推è
That took 2 minutes. You have 8 minutes left. Go make that list and grow 1% right now!
Thank you to my sponsor FullScore!
FullScore?is a new product by the amazing company BuzzMyVideos that will analyze your YouTube channel, find optimizations you may have missed, and automatically fix them for you for a small fee.
I've used it on a client's account and it flagged a bunch of thumbnails that needed to be changed and playlist issues. Huge time saver for optimizing back-catalogues!
Please use my link to check it out and help support this newsletter:?https://fullscore.digital/?via=phil
About the Author
Phil Ranta, is the COO of?We Are Verified, a digital talent management and influencer marketing company. A?2021 LinkedIn Top Voice in Innovation & Tech, Phil has been creating content for the internet professionally for nearly 20 years, starting on MySpace and riding trends to the present. He was the Head of Gaming Creators, North America at Facebook, the first network lead at Fullscreen, the COO at Studio71, and spent 10 years as a working comedian (including 2 years on cruise ships). He's a husband, a dad of two littles, and an insufferable digital media wonk.
4x Founder, 2x Exits | Tech Startup Junkie | BD & Strategy Exec | Entrepreneur, Builder & Advisor | Vintage Lunchbox Collector | Lousy Golfer | Prone To Humor ??| Prev: Reelgood, A+E Networks, ParentsClick, MorganStanley
1 å¹´what if i want 5% to keep up with inflation? ?? good work, Phil Ranta!
My team and I are responsible for some of the most viewed organic VFX viral campaigns (reaching the 100's million’s of views) for powerhouses like Meta, Google, Amazon, and more prestigious brands.
1 å¹´Solid points Phil!
Realtor Associate @ Next Trend Realty LLC | HAR REALTOR, IRS Tax Preparer
1 å¹´Thanks for Sharing.