Grow 1%: Choose Your Ideal Fan
Phil Ranta
COO, Fixated - Digital Media Veteran / Building Digital Businesses, Moving Culture
Pick one of these newsletters every day, spend 2 minutes reading, 7 minutes and 36 seconds implementing it (1% of your waking day if that's 16 hours) and your socials will be 1% better at the end.
Don't buy growth hacking classes. Save your money and do this instead.
Don't Wait for Fans to Find You. Find Them.
What's your ideal social media follower? I'm guessing they are, first and foremost, real (not a bot). They care about your content. They comment meaningfully. They use social media a lot.
One of these fans is worth thousands of unengaged random followers.
So how do you get them?
Go find them.
My favorite tactic: go to a profile of a similar brand to yours, check the meaningful commenters under their posts, and reach out.
Don't make it spammy. Make it personal. For example:
领英推荐
"Hey Phil! I saw your really intelligent comment under the post about the US TikTok ban and felt compelled to reach out. I post a lot about social media and I think we would have really interesting discussions in the comments. Would you like to connect so we can keep the conversation going?"
You won't win them all. But I've run this tactic sending 10 messages in 5 minutes per day, average 3 meaningful follows, which means 1,000 super engaged followers in a year.
That took 2 minutes. You have 7 minutes and 36 seconds left. Go do this and grow 1% right now!
About the Author
Phil Ranta, is the COO of We Are Verified, a digital talent management and influencer marketing company. A 2021 LinkedIn Top Voice in Innovation & Tech, Phil has been creating content for the internet professionally for nearly 20 years, starting on MySpace and riding trends to the present. He was the Head of Gaming Creators, North America at Facebook, the first network lead at Fullscreen, the COO at Studio71, and spent 10 years as a working comedian (including 2 years on cruise ships). He's a husband, a dad of two littles, and an insufferable digital media wonk.
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1 年Very useful
Collaborative BEST-SELLING AUTHOR !!!! | Communication, Employee Loyalty, Critical Thinking
1 年Congrats!
Turning Ideas into Impact | Software Engineer, Business Consultant, and Growth Catalyst
1 年Congratulations on starting your new newsletter, Phil! It's exciting to see someone in the digital media industry taking a fresh approach to helping others grow their social media presence. I appreciate the focus on actionable tactics that can be implemented in just 9 minutes and 36 seconds a day - that's a manageable commitment for busy professionals. Your emphasis on building true fandom, rather than just growth hacking, is also refreshing. Looking forward to seeing what insights and tips you share in your upcoming newsletters. Quick question - what inspired you to start this newsletter?
Sales and Marketing Specialist at FilmoStudios
1 年Consistency = Momentum. Momentum = Results. 1% is a lot if you are here for the long run. Liked and subbed lets go!! ?? Also new here so any other tips are appreciated!
?? Turning Non-Coders Into Tech Entrepreneurs with AI + No-Code | Founder + YouTube Creator
1 年Awesome!