Groupthink: Group Decision-Making Without Critical Evaluation
"I use the term groupthink as a quick and easy way to refer to the mode of thinking that persons engage in when concurrence-seeking becomes so dominant in a cohesive ingroup that it tends to override realistic appraisal of alternative courses of action."-Irving Janis
Groupthink is a phenomenon where the desire for consensus within a group overrides the need for critical evaluation, often leading to poor decision-making. In such situations, group members suppress dissenting views, fail to consider alternatives, and prioritize agreement over the quality of their conclusions. While this may create short-term harmony, the long-term results can be detrimental. Groupthink can emerge in various settings, including workplaces, governments, and social organizations, where decisions should ideally be driven by logic, evidence, and careful analysis.
As outlined by Ronald E. Riggio in his article "What Is Groupthink and How Can Leaders Avoid It?", groupthink has several key characteristics that contribute to dysfunctional decision-making.
Illusion of Invulnerability: One of the most prominent traits of groupthink is an overconfidence in the group’s abilities. Members often feel overly optimistic about their decisions and actions, leading to excessive risk-taking. This illusion of invulnerability blinds the group to potential mistakes, making them less cautious and more willing to embark on risky ventures without fully considering the consequences.
Collective Rationalization: Warnings or feedback that could challenge the group’s direction are typically dismissed or rationalized away. Group members convince themselves that their course of action is sound, even in the face of evidence that suggests otherwise. This tendency to dismiss opposing viewpoints prevents the group from engaging in the kind of critical reflection that could lead to better decisions.
Belief in Inherent Morality: Groupthink often includes a belief that the group is morally right, regardless of the decisions being made. Members assume that their actions are justified and ignore the potential ethical implications of their decisions. This sense of moral superiority can lead to choices that are harmful or unethical, as the group fails to consider the broader impact of their actions.
Stereotyping Outsiders: Groups operating under the influence of groupthink often view those outside the group, or those who oppose their decisions, in a negative light. Outsiders are stereotyped as weak, uninformed, or ill-intentioned. This tendency to devalue external opinions isolates the group from potentially valuable feedback and alternative solutions.
Pressure on Dissenters: Individuals who disagree with the majority are often pressured to conform. This pressure can be subtle, such as social cues that discourage dissent, or overt, where members are directly urged to change their opinions. As a result, dissenters may suppress their objections to avoid conflict or isolation, further diminishing the chances of a well-rounded discussion.
Self-Censorship: In addition to external pressures, group members may also engage in self-censorship. They avoid expressing doubts or concerns out of fear of being marginalized or ridiculed. By keeping quiet, these members contribute to the illusion of consensus, even though they may privately harbour reservations about the group’s decisions.
Illusion of Unanimity: Self-censorship and the pressure to conform often create the false impression that the entire group is in agreement. This illusion of unanimity can be misleading, as it makes the group believe that their decision is universally supported when, in reality, many members may have reservations that they are unwilling to express.
Mindguards: In some cases, certain individuals within the group take on the role of "mindguards" by actively preventing information that could challenge the group’s consensus from reaching the rest of the members. These individuals shield the group from dissenting opinions, creating an environment where critical evaluation is stifled.
Preventing groupthink requires deliberate strategies to encourage open discussion and critical thinking. As noted by Riggio, leaders play a crucial role in creating an environment where groupthink is less likely to occur.
Encourage Open Dialogue: One of the most effective ways to combat groupthink is by creating a space where group members feel free to express their opinions without fear of judgement or reprisal. Leaders can set the tone by actively soliciting input from all members and emphasizing the importance of diverse viewpoints. This open dialogue allows for the critical evaluation of ideas and promotes more balanced decision-making.
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Bring in Outside Experts: Kat Boogaard, in her article "How to Avoid Groupthink on Your Team," recommends inviting external experts to provide fresh perspectives. These experts, who are not part of the group, can challenge the assumptions and decisions being made. By introducing outside voices, groups are less likely to fall into the trap of insular thinking.
Appoint a Devil’s Advocate: Another effective strategy is to designate a “devil’s advocate” within the group. This person’s role is to question the group’s assumptions and propose alternative viewpoints, ensuring that decisions are thoroughly scrutinized before being finalized. The devil’s advocate encourages critical analysis, making it less likely for the group to settle on a decision without considering all the options.
Break Into Smaller Teams: Breaking the group into smaller, independent teams can also help reduce the risk of groupthink. Smaller teams allow for more intimate discussions, where members may feel more comfortable sharing their thoughts and concerns. This approach encourages more varied perspectives, as individual contributions are more likely to be heard.
Leaders Should Remain Impartial: It is important for leaders to remain neutral during group discussions, particularly at the beginning of the decision-making process. When leaders state their preferences too early, it can unduly influence the group and discourage dissenting opinions. By remaining impartial, leaders create an environment where all ideas are considered, and the best decision can emerge.
In his article "What Is Groupthink? Definition, Characteristics, and Causes," Will Kenton discusses the factors that contribute to groupthink. One of the primary causes is the cohesiveness of the group. While a cohesive team can be beneficial, it can also increase the risk of groupthink. Highly cohesive groups often prioritize harmony and consensus over critical thinking, making them more susceptible to the pressures of conformity.
Groupthink is also more likely to occur in high-stress situations where there is pressure to make quick decisions. Tight deadlines and urgent circumstances can push groups to settle on the first solution that everyone can agree on, rather than taking the time to explore all available options. This rush to consensus can lead to poor decision-making, as critical thinking is sacrificed in favour of expediency.
Leadership styles also play a significant role in the development of groupthink. Authoritarian leaders, who discourage dissent or view disagreement as disloyalty, can create an environment where groupthink flourishes. Conversely, leaders who encourage open dialogue and value diverse perspectives are more likely to facilitate an environment that prevents groupthink. As a leader, I have always made it the point of duty to allow the people I lead to make decisions in such a way that I only have to intervene if necessary. This way, dissenting opinions are harmonized to reach the best possible positions.
While groupthink can sometimes lead to short-term agreement and harmony, it is ultimately a barrier to achieving excellence. Excellence in decision-making requires the ability to critically evaluate all available options, consider alternative perspectives, and make choices based on reason and evidence. Groupthink, by contrast, suppresses critical thinking and stifles creativity, making it difficult to reach the best possible outcome.
In any context where excellence is the goal—whether in business, science, or education—it is essential to promote an environment that values diverse viewpoints and encourages critical evaluation. Decisions should not be made for the sake of agreement, but rather for the sake of achieving the best result. Groups can make better decisions that lead to greater success by recognizing the characteristics of groupthink and actively working to prevent it.
Finally, groupthink is a phenomenon that can undermine the decision-making process, often leading to poor outcomes. However, by understanding its characteristics and taking steps to prevent it, groups can create a more open and critical environment that fosters better decision-making. Leaders play a key role in setting the tone for these discussions, and by encouraging open dialogue, bringing in external perspectives, and remaining impartial, they can ensure that groupthink does not take hold. The path to excellence lies in the willingness to challenge assumptions, consider alternative viewpoints, and make decisions based on careful analysis.
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