Groundhog Day, again........

Well, the Super Bowl came and went and whether you had a rooting interest or not I found it very interesting that The Super Bowl was played on 02/02/2020, Groundhog Day and Bill Murray had a starring role.

What ads were your favorites? Bill Murray's return to Groundhog Day in an ad for the 2020 Jeep Gladiator scored high. But, so did others including one by Facebook featuring Sylvester Stallone, GMC's "Quiet Revolution" with LeBron James and many more including upcoming film releases and consumer products we shop for every day.

But, here is the key to me. By week's end how many of these ads that made us laugh, think, tear up or scratch our heads, will still be relevant in our brains? Making one big splash with @ $5 million plus investment (not to mention the production costs) to make one impression is often a mistake for companies looking to turn their Super Bowl creative into success at the cash register.

I can think of one such ad that was a success and it was because they made waves after the big "splash" on the Super Bowl broadcast. Remember the 2011 "Imported from Detroit" Chrysler 200 ad featuring Eminem with the backdrop of Detroit's Fox Theatre and "The Selected of God Choir"? It was a big risk at the time, lasting 2 full minutes. But, something else happened after the Super Bowl that made all the difference for the campaign and the results. You saw and heard versions of the ad again....and again.....and again. You see, Chrysler did not put all their budget into one airing of their ground breaking ad. Instead, they used the platform of the world's biggest stage, the Super Bowl to launch their campaign. To tell the world look at us now and we saw this campaign gain traction as ads ran throughout that year.

By week's end will we see more repetition of the ads we saw Sunday night and begin to stand out? Or, will we strain to remember more than 5 ads that we saw only to allow them to fade into the distance as we are bombarded by the more than 5,000 ad impressions we Americans are exposed to every day? Food for thought when you want your advertising messages to stand out and get results. Don't let your ad $ be lost in Groundhogs day.

Thank you for reading!

Bob Bucholtz, Sr. A.E Mid-West Family