Groundbreaking partnerships and standout successes! ??

November has been THE month for standout successes across adland, and our latest Newsletter Digest is here to spotlight them all.

From groundbreaking partnerships to award-winning campaigns, this issue is packed with inspiration and innovation. We're proud and excited to shout out some of the industry's big winners including Best Marketing Technology Solution at The Wires and inc.com's Best in Business 2024. And if that wasn't enough, we've got some fantastic insights, including how we can take action to end crime-funding advertising fraud. Dive on into our brand new Digest for all this and more!

?? Nectar360 and Marriott Bonvoy partnership rewrites the Loyalty rulebook

Starting in 2025, Nectar members will be able to earn Nectar points on hotel stays booked through Marriott Bonvoy, which includes over 30 hotel brands and 10,000 destinations worldwide. The innovative new partnership between Marriott Bonvoy and Nectar360 anticipates a more inter-connected affiliate ecosystem in the future. Hello Partner has the details – read it here!

?? What adland leaders need to do to end crime-funding ad fraud

Despite the best efforts of the digital advertising sector to combat it, global ad fraud remains a thorny issue for an industry where credibility is everything. But with regulation still playing catch up and bad actors seemingly more sophisticated than the industry they are damaging, what can adland do about it? UKSAFC has the answers in Mediashotz – read it here!

?? Audience Store partners with AudienceProject to enhance incremental reach capabilities for TV advertisers

The collaboration will focus on enhancing Targetcast, Audience Store ’s audience-first, next-generation CTV advertising solution, enabling advertisers to benefit from market-leading capabilities in planning and reporting incremental reach opportunities above traditional linear TV advertising. Find out more in Mobile Marketing Magazine - read it here!

?? Outcomes data: 5 minutes with… Sean Adams

In the latest 5 minutes with... from InPublishing , Sean Adams, CMO at Brand Metrics , breaks down how outcomes data can help publishers measure the impact digital ads have on the perception of an advertiser’s brand, and optimise towards greater campaign success and other goals. Read it here!

There have been some huge wins in the industry, and we're celebrating!

impact.com have had a number of huge wins recently, including coming in at number 15 on The Software Report's Top 100 Companies list, and bagging New Product of Year at 2024's BIG Awards for Business! On top of that, they've landed two podcast awards at Marcom Awards for Marketing Product/Service Series and Marketing Product/Service Single Episode for their podcast "The Partnership Economy".

At the latest The Wires awards, Nectar360 walked away with Best Commerce Media Campaign, and Brand Metrics snagged Best Marketing Technology Solution and Best New Product or Service: Sell Side!

Last but certainly not least, The Drum Festival Awards saw SeenThis take home Gold for their programmatic partnership with Danone on their "Evian Live Young" campaign, and Jellyfish also grab Gold for their integrated One Search strategy with Swarovski- read more about Jellyfish's fantastic campaign results here.

Huge congratulations to our clients, and all the recent winners during Q4 awards season!

The FMCG Guys Podcast: The New World of FMCG and Retailer Partnerships with Amir Rasekh and Rachel Clark

In the latest episode of The FMCG Guys podcast, Amir Rasekh , MD of Nectar360 and Sainsbury's Director of Grocery Rachel Clark , join the conversation about the new world of FMCG and Retailer partnerships, from how to build strong partnerships to how to stay relevant in an omnichannel world, in-store digital transformation, and more. Listen now!

Off Record, On Point: The Power of Voices with Jessica Doyle Mekkes

Off Record, On Point Season 3 might be over, but there's still time to catch up with our final guest Jessica Doyle Mekkes , vocal coach and bestselling author of I'm Speaking. Join us one last time for a deep dive into finding your power on stage, the practices - mental and physical - needed to become a fantastic speaker, and what it's really like getting a book published... For anyone who's ever had jitters when speaking up, you don't want to miss The Power of Voices! Listen on all your favourite platforms or watch the whole episode below:

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