Ground Transportation in Europe - GBTA x FREENOW for Business Whitepaper | 2023
BUSINESS TRAVEL IS EVOLVING AT A RAPID PACE.
The changes are being driven by a multitude of factors, including:
? The return to travel since the COVID-19 pandemic
? New employee work patterns and remote/hybrid working
? Increasing pressures to promote sustainability
? Technological advances (such as AI, machine learning, smart devices, datafication, new energy solutions, blockchain, edge and quantum computing)
In this update of our 2020 GTBA FREENOW whitepaper, we've once again surveyed European business travellers and travel managers to assess ground transport's changing landscape.
We re-examine the state of ground business travel in seven key markets: France, Germany, Ireland, Spain, Italy, United Kingdom, and Poland.
Key highlights of the findings include:
1. European travel managers are winning at policy enforcement but struggling with traveller satisfaction.
2. On average, European travel managers say 30% of their company's ground transport spend is on public transportation.
3. Business travellers like the convenience of ride-hailing apps.
4. Travel managers are very interested in contracting with companies that offer multiple types of ground transport.
5. Travel managers find it difficult to track carbon emissions generated by ground transportation.
Download the full whitepaper to learn why these key findings matter, and how you can use the data to boost your company's business travel here:
Marketing Leader | B2B Marketing | Driving teams to success in international SaaS & tech companies
1 年Thanks again, Chris Ely, for your great support on this insightful whitepaper! ??