Grooming in Style: A Comprehensive Analysis of the Asia-Pacific Men's Grooming Products Market

Asia-Pacific men’s grooming products market is gaining traction because of the increasing awareness about appearance and personal hygiene, and growing popularity and convenience of online shopping.

BlueWeave Consulting, a leading strategic consulting and market research firm, in its recent study, estimated the Asia-Pacific men’s grooming products market size at USD 36.93 billion in 2022. During the forecast period between 2023 and 2029, BlueWeave expects the Asia-Pacific men’s grooming products market size to grow at a CAGR of 7.38% reaching a value of USD 56.6 billion by 2029. The increasing use of social media, as well as the impact of celebrities and influencers on current grooming trends and products, are significant growth factors for the Asia-Pacific Men's grooming products market. The introduction of grooming products aimed towards this demographic, as well as their easy availability through convenience shops and supermarkets/hypermarkets, are expected to provide attractive growth opportunities for the Asia-Pacific men's grooming products market over the forecast period.

Asia-Pacific Men’s Grooming Products Market – Overview

The practice of cleaning and maintaining certain body parts is known as personal grooming. The goal of grooming is to look nice and make a good impression, in addition to being concerned with hygiene. In the case of men, both teenagers and adults place a lot of emphasis on personal grooming. However, the product selection may vary based on the applications. Men's grooming products include hair care shaving, care to skin care. Shampoos, moisturizers, deodorants, hair care, skin care, shaving creams, colognes, concealers, serums, and shaving care.

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Asia-Pacific Men’s Grooming Products Market

Segmental Information

Asia-Pacific Men’s Grooming Products Market – By Product

Based on product, the Asia-Pacific men’s grooming products market is segmented into skin care, hair styling, shave/beard care, accessories, and color cosmetics. The skin care segment holds the largest share in the Asia-Pacific men’s grooming products market by product. The increasing awareness among men about personal hygiene, along with the deepening penetration of skin care products, such as serums, particularly targeted toward men, also play a crucial factor in spurring the demand for the skin care products segment in the market.

Impact of COVID-19 on the Asia-Pacific Men’s Grooming Products Market

The COVID-19 pandemic boosted the growth of the Asia-Pacific men’s grooming products market. The implementation of lockdown and extended homestay shaped their skin-care routine. The closure of salons during this period led to a significant rise in shaving products. Furthermore, major developments in e-commerce platforms and online payments facilitated quick access and door-to-door delivery of men's grooming goods, which aided market expansion. It has also been noted that the increase in internet usage and the influence of celebrities and influencers favorably affected market growth during the COVID-19 period, with men focusing more on their physical appearance to obtain the desired looks.

Competitive Landscape

Major players operating in the Asia-Pacific men’s grooming products market include Procter & Gamble, Unilever, L'Oréal, Shiseido, Kao Corporation, Beiersdorf, The Estée Lauder Companies, Amorepacific, Marico, Godrej Consumer Products, Himalaya Herbals, Mandom Corporation, Innisfree, Clubman Pinaud, and Mandom Corporation. To further enhance their market share, these companies employ various strategies, including mergers and acquisitions, partnerships, joint ventures, license agreements, and new product launches.

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