Grooming Products for Men Market, Global Opportunity Analysis and Industry Forecast, 2024 - 2030

Market Size and Growth:

• Market value in 2023: USD 20.79 billion.
• Projected market value by 2030: USD 32.16 billion.
• Compound Annual Growth Rate (CAGR): 6.3% from 2024 to 2030.

Get FREE Sample of this Report at https://l1nq.com/YNPLx

Market Trends:

• Increasing awareness and importance of personal grooming among men.
• Rising influence of social media and celebrity endorsements on grooming habits.
• Growth in e-commerce platforms facilitating easy access to grooming products.

Drivers:

• Growing disposable income leading to higher spending on personal care.
• Increasing product innovations and diverse offerings catering to men's grooming needs.
• Expansion of male-targeted marketing campaigns by grooming product companies.

Impact of External Factors:

• COVID-19: Initial decline in sales due to lockdowns and reduced social interactions, followed by a surge in demand for personal grooming products as restrictions eased.
• Russia-Ukraine War: Potential disruptions in the supply chain and raw material availability impacting production costs and pricing.

Opportunities:

• Rising demand for natural and organic grooming products.
• Expansion into emerging markets with growing urban populations and changing grooming habits.
• Development of multifunctional products that offer convenience and time-saving benefits.

Market Segmentation:

• By product type: Skincare, Haircare, Shaving products, Fragrances, Others.
• By distribution channel: Online retail, Supermarkets/hypermarkets, Specialty stores, Pharmacies, Others.

Regional Insights:

• North America and Europe are significant markets due to high grooming standards and disposable incomes.
• Asia-Pacific is expected to witness substantial growth driven by increasing urbanization and evolving grooming trends among men.
• Latin America and the Middle East & Africa are emerging markets with untapped potential.

Competitive Landscape:

• Key players are investing in R&D to develop innovative products.
• Companies are adopting strategies such as mergers, acquisitions, and partnerships to strengthen their market position.
• Focus on sustainable and eco-friendly packaging to attract environmentally conscious consumers.

Future Outlook:

• Continued growth in demand for grooming products as men's grooming routines become more elaborate and sophisticated.
• Advancements in technology leading to smart grooming devices and personalized grooming solutions.
• Integration of augmented reality (AR) in online shopping to provide virtual try-on experiences for grooming products.

The USA market for Global Grooming Products for Men market is estimated to increase from USD million in 2023 to reach USD million by 2030, at a CAGR during the forecast period of 2023 through 2030.

The China market for Global Grooming Products for Men market is estimated to increase from USD million in 2023 to reach USD million by 2030, at a CAGR during the forecast period of 2023 through 2030.

The Europe market for Global Grooming Products for Men market is estimated to increase from USD million in 2023 to reach USD million by 2030, at a CAGR during the forecast period of 2023 through 2030.

Male cosmetics include all cosmetic products intended for use by men, such as makeup, skincare products, hair care products, body care products, sun care products, perfumes, and other decorative cosmetics.

Product Segment Insights

• Skincare: Skincare products for men, including moisturizers, cleansers, and anti-aging creams, have seen a remarkable rise. This segment is projected to grow at a CAGR of 8.2% from 2023 to 2030.
• Haircare: The haircare segment, encompassing shampoos, conditioners, and styling products, accounted for around 35% of the market share in 2022. The demand for hair grooming products is driven by a growing trend towards stylish and well-maintained hair.
• Fragrances: Men's fragrances, including perfumes and deodorants, represent a significant portion of the market. This segment is expected to maintain a steady growth rate of around 5.1% annually.

Consumer Demographics

• Age Group: Millennials (aged 25-40) are the largest consumer group, contributing to over 45% of the market revenue. This demographic is more inclined towards experimenting with new products and brands.
• Urban vs. Rural: Urban areas account for about 70% of the sales, highlighting the concentration of market activity in cities where consumers are more exposed to global trends and have higher disposable incomes.

Purchasing Behavior

• Online Shopping: Online sales of men's grooming products have surged, with e-commerce platforms accounting for nearly 30% of total sales in 2023. The convenience of online shopping and the availability of a wider range of products are key factors driving this trend.
• Brand Loyalty: Around 60% of men show a preference for well-established brands. However, there is a growing interest in niche and eco-friendly brands, particularly among younger consumers.

Regional Insights

• Asia-Pacific: The Asia-Pacific region is experiencing the fastest growth, with a CAGR of 8.5% from 2021 to 2027. Increasing urbanization, rising disposable incomes, and a growing middle class are major drivers.
• Europe: Europe holds a significant market share, with countries like the UK, Germany, and France leading in terms of consumption. The European market is characterized by a high demand for luxury grooming products.

Emerging Trends

• Sustainability: There is a notable shift towards sustainable and eco-friendly grooming products. Brands that focus on natural ingredients and environmentally friendly packaging are gaining popularity.
• Personalization: Personalized grooming solutions are becoming increasingly popular. Consumers are looking for products tailored to their specific needs and preferences, driving innovation in this space.

This report aims to provide a comprehensive presentation of the global market for Grooming Products for Men, with both quantitative and qualitative analysis, to help readers develop business/growth strategies, assess the market competitive situation, analyze their position in the current marketplace, and make informed business decisions regarding Grooming Products for Men. This report contains market size and forecasts of Grooming Products for Men in global, including the following market information:

• Global Grooming Products for Men Market Revenue, 2018-2023, 2024-2030, ($ millions)
• Global top five companies in 2023 (%)

The U.S. Market is Estimated at $ Million in 2023, While China is to reach $ Million.

Hair Use Segment to Reach $ Million by 2030, with a % CAGR in next six years.

The global key manufacturers of Grooming Products for Men include L'Oral, Estee Lauder, Biotherm, Mentholatum, P&G, Unilever, Beiersdorf, J&J and Chanel, etc. in 2023, the global top five players have a share approximately % in terms of revenue.

We surveyed the Grooming Products for Men companies, and industry experts on this industry, involving the revenue, demand, product type, recent developments and plans, industry trends, drivers, challenges, obstacles, and potential risks.

Total Market by Segment:

Global Grooming Products for Men Market, by Type, 2018-2023, 2024-2030 ($ millions)

Global Grooming Products for Men Market Segment Percentages, by Type, 2023 (%)

• Hair Use
• Skin Use
• Lip Use
• Others

Global Grooming Products for Men Market, by Application, 2018-2023, 2024-2030 ($ millions)

Global Grooming Products for Men Market Segment Percentages, by Application, 2023 (%)

• Below 18 Years Old
• 18-25 Years Old
• 26-30 Years Old
• 30-40 Years Old
• Above 40 Years Old

Global Grooming Products for Men Market, By Region and Country, 2018-2023, 2024-2030 ($ Millions)

Global Grooming Products for Men Market Segment Percentages, By Region and Country, 2023 (%)

• North America (United States, Canada, Mexico)
• Europe (Germany, France, United Kingdom, Italy, Spain, Rest of Europe)
• Asia-Pacific (China, India, Japan, South Korea, Australia, Rest of APAC)
• The Middle East and Africa (Middle East, Africa)
• South and Central America (Brazil, Argentina, Rest of SCA)

Competitor Analysis

The report also provides analysis of leading market participants including:

• Key companies Grooming Products for Men revenues in global market, 2018-2023 (estimated), ($ millions)
• Key companies Grooming Products for Men revenues share in global market, 2023 (%)

Further, the report presents profiles of competitors in the market, Key Players Include:

• L'Oral
• Estee Lauder
• Biotherm
• Mentholatum
• P&G
• Unilever
• Beiersdorf
• J&J
• Chanel
• LBR
• Kiehls
• Amorepacific Corporation
• Pechoin
• Dabao
• Lab Series
• SHISEIDO
• PROYA
• Kao Corporation
• Molton Brown
• SYoung Group
• Shanghai Jahwa United
• COTY

Outline of Major Chapters:

Chapter 1: Introduces the definition of Grooming Products for Men, market overview.

Chapter 2: Global Grooming Products for Men market size in revenue.

Chapter 3: Detailed analysis of Grooming Products for Men company competitive landscape, revenue and market share, latest development plan, merger, and acquisition information, etc.

Chapter 4: Provides the analysis of various market segments by type, covering the market size and development potential of each market segment, to help readers find the blue ocean market in different market segments.

Chapter 5: Provides the analysis of various market segments by application, covering the market size and development potential of each market segment, to help readers find the blue ocean market in different downstream markets.

Chapter 6: Sales of Grooming Products for Men in regional level and country level. It provides a quantitative analysis of the market size and development potential of each region and its main countries and introduces the market development, future development prospects, market space of each country in the world.

Chapter 7: Provides profiles of key players, introducing the basic situation of the main companies in the market in detail, including product sales, revenue, price, gross margin, product introduction, recent development, etc.

Chapter 8: The main points and conclusions of the report.

Get the Complete Report & TOC at https://l1nq.com/jPFLG

CONTACT US:276 5th Avenue, New York , NY 10001,United StatesInternational: (+1) 646 781 7170

Follow Us On linkedin :-https://www.dhirubhai.net/company/24-market-reports