GROHE NEWSLETTER - JUNE 2023

YOUR BATHROOM - JUST AS INDIVIDUAL AS YOUR ARE!

We are celebrating the partnership between consumers and our professional partners for realizing individual bathroom concepts - envisioned by the consumer, executed by the expert. The B2B2C campaign is currently running in 14 countries across EMENA.

Individuality has become increasingly important in the field of interior design in recent years. Consumers love to search for inspiration on their own to find the perfect solutions for their home. So it is not surprising that in the bathroom, as elsewhere in the home, more and more emphasis is placed on design. The once functional room should now correspond more closely to individual self-care needs and reflect one's personality.

But when it comes to bathroom design, consumers need support from professionals to realize their plans. Therefore we have established GROHE Professional, which is based on a broad portfolio of holistic bathroom solutions that enable consumers to represent their interiors taste and life circumstances – implemented hassle-free by our professional partners. GROHE Professional was created together with GROHE professional partners to be a unique product and service proposition.

The dedicated GROHE Professional range encompasses over 700 products that GROHE SELLS exclusively to the traditional wholesale channel – from reliable bestsellers like GROHE Eurosmart and the new BauEdge ceramics, to the Colors Collection and concealed shower solutions. Thanks to additional comfort features which speed up installation, this allows for the hassle-free planning and implementation of holistic bathrooms. Additionally, our professional partners have access to a comprehensive service and training concept that lets them stay ahead of competition.

Which color would describe your personality in the best way? Let us know in the comments!

Click here for more information or visit our website

GROHE SPA was one of the most photographed locations at Milan Design Week 2023

Attracting architects, designers and visitors from all over the world, Milan Design Week is one of the biggest and most important annual events for creative minds. The design elite, and young up-and-coming talents, as well as global brands, showcase their work with exhibitions, presentations and events spread throughout the city.

In this vibrant setting,?GROHE SPA had taken over the Grande Brera for this year's Milan Design Week with an immersive water-inspired installation, expressing the GROHE SPA concept of ‘Health through Water’. From April 18 - 23 2023 many visitors came to see the 'most instagrammable location for Milan Design Week', even lining up outside!

LIXIL Global Design presented four immersive cubes showcasing GROHE SPA's products and experiences: 3D metal-printed products, bespoke Atrio and Allure Brilliant Private Collections, trend-leading GROHE Colors, and a multi-sensory experience around the brand’s modular shower solutions. Each cube provided distinctive insights into the passion and understanding behind the experiences and products created by GROHE SPA.

Watch three interviews with key players from LIXIL and external influencers and get brilliant insights from the capital of design:

GROHE X Sustainability Podcast - Together for Sustainability

Water, resources, circular economy and, sustainable building: monthly podcast episodes will cover a broad range of sustainability topics. The goal of "Together for Sustainability" is to serve as a platform for sharing insights to create new incentives that help tackling the climate crisis. Podcast host Marcella Hansch, CEO everwave foundation and climate activist, has been dedicated to healthy oceans and rivers for years. In the six planned podcast episodes she talks to scientists, entrepreneurs, and decision-makers about their fields of expertise.

Listen to the first two episodes on Spotify:

Episode #1: Marcella Hansch talks to Professor Dr. Martin Visbeck of the GEOMAR-Helmholtz Centre for Ocean Research Kiel and Kiel University, Germany, about his area of expertise, which is oceans and water.

Episode #2: Marcella Hansch talks to Dr. Mateo Kries, director of the Vitra Design Museum in Weil am Rhein, about the museum’s exhibition entitled "Plastic: Remaking Our World" and gets his thoughts on the topic of plastic and how it might be dealt with in the future.

GROHE Blue Professional Reference Projects

Even small changes can have a big impact – By switching to a GROHE Blue Professional in your office space kitchen, which is used by 30 employees, you have the potential to save 6,600 bottles a year.*

For architects bfstudio, Benita Braun-Feldweg and Matthias Muffert, the GROHE Blue Professional fit perfectly into METROPOLENHAUS at the Jewish Museum in Berlin. It’s a mixed-use space that emphasises encounter and social responsibility. Its unique filtration system reduces chlorine and other impurities, for a refreshing glass of water with perfect taste.

Join the many businesses around the world that have already switched to a GROHE Blue Professional in their office space kitchen and create a sustainable future for your company: Projects Overview (grohe.co.uk)

Foto credits: Werner Huthmacher, Benedikt Kraft

* Creation of a Product Carbon Footprint for GROHE water systems for drinking and hot water supply”, Sebastian Sch?r, Prof. Dr. Jutta Geldermann, University Duisburg-Essen (2021). The service life of GROHE Blue Professional considered in the study is 5 years.?

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