Are grocers back with wing ads?
News regarding March Madness has emerged, and according to the Washington Post, the tournament will be played in one single city for the first time in the event’s history. Not only that, but there will be no fans in the stands. We’ve noted in the past that the Super Bowl and March Madness often blend together for some extended wing interest, and it looks like consumers will be watching the tournament at home and potentially ordering wings-to-go in the process. Oh, by the way, it looks like grocers may be reemerging in with decent offerings too! Given lackluster production recently (especially following last week's winter weather), we wouldn’t be surprised to see wing pricing remain firm. From ArrowStream's Maloni Report