#Grimaceshake, TikTok Now, Meta algorithm insights and YouTube's new trend report

Here's the latest in culture, news, and updates from the world of social media. Carefully curated by the social superstars at?Hey Honey.

McDonald's Finally responds to the viral Grimace Shake trend

The #grimaceshake?trend is blowing up, with over 1.6 billion views so far. The trend showcases people on TikTok reviewing the new Grimace shake and then portraying themselves as dead after consuming it, as if the shake were poisoned. The videos range from short clips to horror short films, creating a so-called 'grime scene.' After several days of silence, McDonald's finally?responded?to the trend with a meme saying: 'me pretending not to see the Grimace shake trend.' Embarrassed?

TikTok Pulls the Plug on BeReal Clone 'TikTok Now'

TikTok has decided to discontinue 'TikTok Now' after less than a year since its launch. The feature, which aimed to capture authentic moments using both front and back cameras, failed to gain popularity among users. This decision reflects shifting user preferences and the challenges faced by similar platforms such as Snapchat and Instagram, where the demand for 'BeReal'-style experiences appears to be declining.

Meta Shares Algorithm Insights on AI Content Ranking

Meta has released details on how its AI systems rank content in an effort to help users understand why they see certain content and assist marketers in reaching their target audience. System cards offering insight into AI systems, as well as expanded “Why Am I Seeing This?” features, are being rolled out. Additionally, Meta is introducing tools for researchers, including the Meta Content Library and API, to promote open research and innovation.

YouTube Provides Consumer Insights With New Creative Trends Report

YouTube has published its 2023 Creative Trends report, providing valuable insights into its audience. Here are some key takeaways:

• 82% of online users (aged 18-44) have posted video content in the past year, indicating that the rise of new creative tools and technologies has made content creation a mainstream activity.
• 68% of people surveyed reported watching videos about a specific topic in multiple formats, such as short-form, long-form, podcasts, and live streams.
• 87% said they had consumed at least four content formats offered by YouTube in the past year.
• 67% of Gen Z said they like it when their favourite creators create content in different formats. This highlights the growing demand for diverse content formats to meet different viewer needs.
• 60% of people surveyed agreed they are open to watching AI-generated content from content creators, and 52% confirmed having watched a Vtuber (virtual YouTuber or influencer) in the past 12 months. These findings indicate a willingness to embrace and explore the potential of AI-driven content.

Online users seem to be open to creators using AI for their content. Will we see this happening more often in the future?

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