Greg Brooks on Going from High Stakes Poker to Building a 50-person Agency

Greg comes from a world where one bold move can make—or break—a game. Having successfully transitioned his poker acumen to the agency space, Greg now guides other owners on how to balance strategic creativity with calculated risk. Whether you’re looking to improve your closing rate, enhance client relationships, or simply avoid “gambling” on untested tactics, this episode offers a masterclass in stepping up to the table with confidence.

This week, episode 247 of The Digital Agency Growth Podcast, Greg dives into the importance of mapping out a clear plan before going “all in,” helping agencies avoid costly missteps. He also outlines practical steps you can take right now to identify quality leads, streamline decision-making, and ensure that your agency’s growth efforts are rooted in both data and instinct.

In this episode, Dan and Greg discuss the following:

• Bringing a poker mindset to business and how risk tolerance can spark innovative strategies.
• The value of data-driven decisions—why going “all in” requires both gut instinct and solid facts.
• Developing a flexible yet focused approach to client outreach, ensuring every lead is high-value.
• Empowering teams with a winning perspective so everyone plays a part in driving agency success.

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