Greeting an Unpredictable 2025 with a Resilient Employer Brand

If this January is a harbinger of anything it is that the year ahead will be nothing short of dynamic. For professionals who are tasked with maintaining an exceptional workforce throughout the ups and downs, the stronger the employee experience (and brand), the greater the ability to weather the unpredictable.

While cultivating a buzz-worthy employee experience is not a new idea, success has always required constant updating as the economic picture and workers’ expectations shift over time. ?In 2025, we believe this will become essential. ?

To support our employer partners this year, WorkLife will be curating insights and best practices in employer branding, employee experience and “employer of choice” tips throughout Q1. Read our monthly newsletter and reach out for tailored support. ?We’re dedicated to working alongside you and your team to build resilience at every level of your organization this year. ?

4 Key Questions Employees Ask Themselves

• Basic Needs: Does this job provide fair pay, fair benefits and decent stability for my industry?
• Caring Environment: Does my employer demonstrate care for me as a person, especially when I have challenges, in a manner appropriate for an employer?
• Growth Opportunities: Do I see opportunities to grow my skills, attend training and/or apply for higher-level positions?
• Voice: Does my employer value feedback and ideas from me and other employees?

New and Noteworthy

WorkLife is launching a partnership with BetterHelp in February. Employees who are struggling to find support with mental and behavioral health will be able to access up to 4 free counseling sessions with a BetterHelp therapist–all at no additional cost to you or your employees.

Tax season is upon us. We had a record turn out at our Tax Webinar earlier this month. The recording can still be viewed here. We will continue to share resources for accessing tax assistance with you and your team throughout the next 2 months.

Employees who may regularly or periodically rely on public benefits–including VA benefits, Medicaid and SNAP–may start to experience delays and challenges as staffing levels change at federal agencies. Navigators are here to help! If your employees are struggling to get answers, encourage them to reach out.

Upcoming Webinars

Support Your Team with Essential Resources

Tuesday, February 25 | 12:00 PM - 12:45 PM MT WorkLife Tax Preparation Webinar 2025 Tax season can be stressful, but it doesn’t have to be. This webinar will walk employees through key filing tips, available tax credits, and common mistakes to avoid—helping them keep more of their hard-earned money.

Thursday, March 20 | 2:00 PM - 2:45 PM MT A Guide to the Supplemental Nutrition Assistance Program (SNAP) Many employees may be eligible for food assistance but unsure how to access it. This session will break down SNAP benefits, eligibility, and the application process—helping your team make the most of available support.

Encourage your employees to attend and gain valuable insights that can improve their financial well-being.