“Greenwashing” may be causing registration difficulties for green trademarks in China

“Greenwashing” may be causing registration difficulties for green trademarks in China

This Week's Top 3 Articles From Woodburn

“Greenwashing” may be causing registration difficulties for green trademarks in China

In recent years, there has been a surge in demand for products that are sustainable and eco- friendly. This tendency is reflected in the increase of green trademarks, which highly discourage any act that may lead to pollution, or may harm the environment in any way possible. However, this trend has been responsible for a practice called “greenwashing”, which refers to a company that provides false or misleading information about their products being eco-friendly to gain market share. The use of words such as “green”, “eco” and “sustainable” to describe products that are not environment-friendly are a form of greenwashing. Read more here.


Companies in China must evaluate HR strategies and adjust them to post-COVID-19 era

Since China lifted most of its COVID-19 restrictions, companies have started to reconsider their human resources strategies. Many industries from catering, to retail, tourism, and others were hit badly by the pandemic and were forced to freeze hiring or downsize staff to cut costs and survive financial difficulties. Currently, there are positive economic signs that suggest it is a good time to reconsider HR planning and recruitment arrangements. Companies can evaluate and adjust their business development plan, dissolve unnecessary business units, and set up new lines of business that meet the new market needs. Read more here.


Effective cash flow management in China can be a business lifesaver

The primary concern of businesses in China, as with so many markets around the world, is protecting themselves against the ongoing impact of the pandemic in a generally challenging economic and trading environment. Now, more than ever, it is crucial to understand why investing in effective cash flow management could be a business lifesaver. With rising interest rates, an uncertain economic future and clients knocking on the door for extended payment terms, cash flow is becoming the hottest topic in business for the foreseeable future. However, China’s cash management environment still provides many impositions and obstacles to challenge corporate treasurers. Moreover, unwritten local customs and practices, coupled with the constantly changing written regulations, do not make the situation easier. Read more here.


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