Green is a Trendy Word
As words such as "Sustainability", "ESG", "Green Economy" buzz from formal meetings to casual conversations, it is hard not to develop an insensitivity and boredom towards the same topic. "Here we go again ..." We roll our eyes and shut our brains as the words flew around.
It is not that we don't care about the world at large anymore. In fact, now is the time we are more inspired and ready to take some real actions. Regulations and standards are converging; initial green-washing skepticism waning; market participants are getting more educated on the topic, the path forward seems to be clearer with specific actionable steps. The green trend is catching fire across businesses large and small, and at the same time, capturing the hearts of early adopters and entrenching itself as longer term consumer habits. It takes only a quick scan around any café in Singapore to see a significant proportion of reusable muggers, with or without any external incentives.
Yet, the buzz seems to be killing the vibe. It is almost like an antithesis of "cool" to be common. Perhaps this is the inevitable fate of becoming prevalent. Mass adoption is not sexy. Hopping onto the popularity bandwagon and becoming part of the norm is just so "uncool".
If losing its charm is the cost to pay for mass adoption, then it may be, sadly, inevitable.
But I would like to propose instead that the time is now.
The time is now to wake up from the illusion of saturation and resist the temptation of boredom.
Before we get desensitized by the buzz, let's dig a little deeper. The topic may not seem as intriguing because it is not new anymore, but it is now ready to deliver on promises of many interesting discoveries with its multitude of applications. There is much more to a greener lifestyle than just about carrying the reusable mugs. A more sustainable business is not only about reporting or cutting carbon emissions. Think about new practices, processes and technologies. Imagine the new business opportunities. Contemplate on every possible facet of daily life that could be turned in so many varied ways. Are we excited?
In the course of my work I am privileged to know of new innovations that promise greater futures. From alternative proteins, agri-tech, material science, new energy to waste treatment, I am so much inspired on their potentials to change our world in big ways. Despite the buzz that numbs my brain sometimes, I am still hanging on the trend and keen to do my part to make the topic sexier. There is so little time but so much more to be done, including with The Green Bunny SG to share more information engagingly and effectively.
The Serious Notes will continue to provide SME-friendly information to an interested and growing audience. We have more than 400 subscribers as of now! Thank you for all your support. More in-depth industry specific contents will also be created, and in other digital formats, e.g. short-form video content and interviews etc. The Green Bunny SG will also start to explore fun lifestyle content and topics for SG and the region from June 2024. Stay tuned and remain excited!
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Disclaimer: The content of this article is informational only. Nothing in this note shall constitute legal, investment or professional advice.
Read?my other publications on:
LinkedIn: ESG Premium in M&A; A Moral Practical Dilemma; A Case of Reusables; Is Poverty Real in Singapore?; Conservation & Choices; Female Entrepreneurship - Unique Opportunities & Challenges; ESG for SMEs in Singapore? S Integration & Implementation I - How to Think about Impact Integration in Social Enterprise; Let's Talk about Governance; The Social Aspects of ESG — Where Every Organization Finds a Soul; Carbon Credits — Quality Matters; On Greenwashing: Greenwashing Behaviours to Avoid as an Organization; Why I Still Believe in Blockchain; Chat GPT is Not Your Best Friend Yet — and Here is Why; Living a Colourful Life; Carbon Taxes & Credits — An Introduction; 3 Reasons Why Every Business Should Incorporate Sustainability; Master of None — Reflections on Tips to Becoming a Successful Generalist;The Fool-Proof Guide to Setting up an ESG Framework & Policy for Businesses, Investors and Investment Managers, Part 1 of 5; Gone with the Red — Ep.1; My footprints 2022;
Medium: A Case of Reusables; Is Poverty Real in Singapore?; Conservation & Choices; Female Entrepreneurship - Unique Opportunities & Challenges; ESG for SMEs in Singapore? S Integration & Implementation I - How to Think about Impact Integration in Social Enterprise; Let's Talk about Governance; The Social Aspects of ESG — Every Organization Needs a Soul; Carbon Credits — Quality Matters; On Greenwashing: Greenwashing Behaviours to Avoid as an Organization; Why I Still Believe in Blockchain;Chat GPT is Not Your Best Friend Yet — and Here is Why; Living a Colourful Life; Carbon Taxes & Credits — An Introduction; 3 Reasons Why Every Business Should Incorporate Sustainability; Master of None — 3 Key Tips to Success as a Generalist; The Fool-Proof Guide to Setting up an ESG Framework & Policy for Businesses, Investors and Investment Managers, Part 1 of 5; Gone with the Red — Ep.1; My Footprints 2022; More than Just Words — embracing a greener life