The Green Tea Market to Obverse Substantial Growth in the Awareness about its Health Benefits among Public

In the present day, there is no doubt that world is increasingly favouring green tea. Trends reveal that the global tea market has expanded in the past few years and tea lovers are fuelling up this growth every passing year.

Today’s consumers highly prefer healthier alternatives to sugared fruit juices, soft drinks, and sometimes even coffee. The choice of tastes have altered since past few years. Urbane consumers are inclining greatly toward more healthy alternatives. The trend for green tea is driven by the awareness and understanding among consumers about the benefits of organic food and beverages. Additionally, the increasing diseases, have also triggered a need among consumers to go for a more practical, instead of volatile approach to their health.

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The health benefits offered by green tea are boosting its demand profoundly on a global scale. The global green tea?market?is witnessing boosted growth mainly owing to the?availability of various?options in the flavours of green tea. Among all the variants of teas, green tea is the least treated and offers the most antioxidant polyphenols, particularly a catechin named epigallocatechin-3-gallate (EGCG), which is supposed to be accountable for most of the health benefits associated to green tea.

Even though, black tea as well as green tea are sourced from the same plant, green tea is quite different owing to its specific processing technique, colour, subtle flavours, and better health benefits. Globally, the manufacturing of black tea has surged by only 3%, while it is around 6.4% in the case of green tea.

Recent Trends in the Green Tea Industry

As per a report by Research Dive, the?global green tea market ?is projected to garner a revenue of $34,044.3 million by 2028.

The report also reveals that the flavored green tea sub-segment of the market is expected to acquire a dominating share of the industries in the coming years. This is because many tea manufacturers are coming up with innovative?green teas in several flavours, such as lemon and ginger, to satisfy the taste buds of their potential customers. Some of the leading players active in the green tea market are?Tata Consumer Products ltd., Typhoo Tea, Unilever Plc., Associated British Foods Plc., Northern tea Merchants Ltd., Tazo Tea Company, Numi Organic Tea, The Republic of Tea, Inc., The Begilow Tea Company, East West Tea Company LLC., and others. Market players are concentrating on emerging strategies such as partnerships, product development, mergers and acquisitions, and collaborations to achieve a foremost position in the global market. For instance,

• In October 2021,?Hybrid Green Tea , a reputed manufacturer of quality green tea, dry fruit kahwa etc., launched A- grade herbal teas with an aim to enhance people’s lifestyle.
• In October 2021,?Tata Tea , a foremost Indian tea brand from the house of Tata Global Beverages, introduced a novel variant - Tata Tea Acti Green - in the green tea segment, synchronizing health and festivity this season. This new variant is developed with an aim to popularize green tea and make it available to a broad array of consumers, thus keeping tea lovers energised and active for the entire day.
• In August 2021, Tetley India, the second largest player in the Indian green tea market, launched 'green tea immune'. This novel launch redefines the green tea segment and encourages the public to focus on getting healthy and fit.

COVID-19 Impact on the Green Tea Industry

The unexpected outburst of the coronavirus pandemic has positively impacted the global green tea market.

This is mainly because numerous people have started adopting healthy lifestyle and eating and drinking habits to prepare and safeguard their body against the deadly virus during the lockdown period. This has boosted the consumption of green tea among people, due to its amazing health benefits, which is boosting the market growth.

To sum up, the future of the green tea industry is unquestionably sanguine and the industry is estimated to be one of the most revenue generating segments of the global tea market in the forthcoming years.