The Green Shift: Unveiling Southeast Asia’s Plant-Based Revolution
Asia Pacific Food Industry Magazine
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Explore the latest innovations and strategies redefining Southeast Asia's food and beverage landscape in our special feature report.
The plant-based food market in Southeast Asia is undergoing a remarkable transformation, fueled by health-conscious consumers, sustainability goals, and cutting-edge technologies. Our special feature, “The Green Shift: Exploring the Plant-Based Revolution,” dives deep into the trends, challenges, and opportunities that are reshaping this industry.
Key Highlights
1. Alternative Proteins: The Building Blocks of Innovation
The market for alternative proteins in Southeast Asia is projected to grow by 25% by 2025, reaching USD 1.7 billion. Companies like Roquette are developing innovative solutions, such as Clearam TR, a tapioca-based starch, to improve product functionality and sustainability.
2. Sustainable Ingredient Sourcing: A Game Changer
Leading players such as Biospringer are revolutionising the industry by utilising yeast-derived ingredients to enhance flavor and nutrition while promoting sustainability. These efforts include sourcing local agricultural products like pulses to reduce environmental footprints.
3. Upcycled Ingredients: Reducing Waste, Creating Value
Innovative approaches like using underutilised regional crops and minimising food waste are on the rise. Such practices not only contribute to sustainability but also open up new market opportunities.
4. Functional Foods and Clean Labels: Winning Over Health-Conscious Consumers
The demand for minimally processed, nutrient-rich foods is surging. Clean-label products are leading the charge as consumers prioritise transparency and health benefits.
5. Overcoming Consumer Barriers Through Glocalisation
Consumer acceptance remains a challenge, as plant-based products are often seen as "ultra-processed". Companies like Chinatown Food Corporation and Coca-Cola Beverages Vietnam are addressing these barriers by creating culturally relevant products and innovative packaging solutions.
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Contributors
This feature brings together insights from key contributors driving the plant-based revolution:
Why It Matters
The plant-based revolution is more than just a trend. It’s a movement toward sustainability, innovation, and meeting evolving consumer demands. With Southeast Asia poised to lead in this sector, now is the time to explore opportunities to align with these shifts.
?? Join the conversation: How is your organisation contributing to the plant-based movement? Share your thoughts using #PlantBasedAPFI and let’s innovate together!
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