The Green Pen Strategy

When you’re running late and the traffic is heavy, what is the worst thing that could happen to you? Come to a red light… What is the best thing that could happen to you? Come to a green light…

When you're going to an appointment in the centre of town and you get to the multi-story car park and there are no spaces, what colour is the sign? Red… When there are still spaces, what colour is the sign? It’s green…

So, we associate the colour green with good news…

But here’s something interesting…

When we're at a red light, waiting… Waiting… Waiting… And it turns to green, what happens?

We don’t think about it, we just drive on…

The colour green tells our sub-conscious to ‘proceed without thinking’…

What do you think could happen if you were to write all your quotations in green?

When I first tried it, my closing rate went up by ten per cent…

What could it do for you?

#greenit #closings #quotations #SALEStalk #sales #salestraining #salesmanagement