Green light for Intertraffic

Intertraffic Amsterdam is driving sales, innovation and safety standards with a bolstered exhibitor list a full year ahead of its next edition. The biennial show has revealed that 500 exhibitors have already confirmed their space at the event, which returns to the RAI Amsterdam in March next year.

As the world’s leading event for smart mobility, infrastructure, traffic management, road safety and parking, Intertraffic is firmly tasked with delivering safer and more sustainable motoring for future generations. EV charging and increased use of AI to improve safety and efficiency are particular focus areas, as the leaders in their field seek to connect and be inspired. ?

The newly-revealed figure suggests that the space is already two-thirds booked, with a high percentage of exhibitors rebooking following a successful event last year. The 2024 edition of Intertraffic welcomed 30,000 attendees – 30 per cent up on its previous show – with international attendance reaching an all-time high of 79 per cent.

And once again, Smart Display will be bringing exhibitors in from outside Amsterdam. As a leading designer and installer of exhibition stands underpinned by ten years of experience, Smart Display is the partner of choice for companies both in the UK and overseas who want to entrust the logistics of overseas exhibiting to an industry expert.

“The best thing about working with Smart Display is that all we have to do is show up and we have a nice clean booth ready to work from,” says Stephanie Lyons, sales & marketing manager for US-based traffic measurement specialist Houston Radar LLC . “We started working with Smart Display when a fellow exhibitor Westcotec Limited recommended them, and the stand always looks very professional. Working with a UK-based installer is easier because they are closer to Intertraffic, and there are no language issues. We are hoping to achieve the same experience next year as we did in 2024.”

For all brands exhibiting overseas, appointing a trusted and experienced stand-builder is even more essential than it is for domestic events. Smart Display is experienced in transporting goods and stand elements through customs, as well as liaising with the event organiser to ensure that all paperwork is completed ahead of schedule for a seamless exhibition experience.

“We headed out to Amsterdam once again for Intertraffic last year and, as always, Smart Display made our lives so much easier,” says Chris Spinks, managing director of intelligent traffic safety specialist?Westcotec. “Exhibiting is the best part of the job for me and we have a lot of dates on our calendar for this year, but we wouldn’t want to do it without Smart Display. Our stand has become part of our Westcotec identity, and it is still standing steady after many, many rounds of being built and dismantled.”

With a year still to go until doors open at Intertraffic, exhibitors thinking of booking space are well-placed to rethink their exhibition stand design for 2026. Smart Display has capacity to bring more brands on board, delivering an innovative and design-led exhibition stand with a unique sustainable approach that sees elements stored instead of going into landfill.

Intertraffic returns to the RAI Amsterdam on If you would like to discuss some new ideas for your stand design at Intertraffic or any other overseas exhibition, get in touch today #wemakeevents.