Green Globe Certification: Elevating Your Hotel or Resort Marketing Strategy
Securing Green Globe Certification is a significant achievement for any hotel or resort committed to sustainability and environmental stewardship. However, effectively marketing a Green Globe Certified establishment requires strategic tactics to convey its eco-friendly initiatives and appeal to conscientious travelers. Here are some key strategies to consider.
Leverage Certification: Highlight Green Globe Certification & Logo prominently in your marketing materials, website, and social media channels. This internationally recognized symbol serves as a testament to your commitment to sustainability and can attract eco-conscious guests seeking responsible accommodation options.
Showcase Sustainable Practices: Showcase your hotel or resort environmentally friendly practices and initiatives. Whether it's energy-efficient lighting, water conservation measures, waste reduction strategies, or community engagement programs, emphasize these efforts to demonstrate your dedication to sustainability.
Educate Guests: Educate guests about the significance of Green Globe Certification and the positive impact of choosing eco-friendly accommodation. Provide information about your sustainable practices, such as recycling programs, organic food options, and green transportation alternatives, to raise awareness and encourage responsible travel choices.
Tell Your Story: Share your sustainability journey and the motivations behind seeking Green Globe Certification. Personalize your marketing messages to connect with guests on an emotional level, emphasizing your hotel or resort values, commitments, and contributions to environmental conservation.
Collaborate with Eco-Conscious Partners: Partner with like-minded organizations, eco-friendly brands, and local sustainable initiatives to amplify your message and reach a broader audience. Collaborative efforts, such as eco-tour packages, green events, or joint marketing campaigns, can enhance your hotel or resort visibility and credibility within the sustainable travel community.
Partner with Green Globes PR and Marketing Team: Promote your Certification via our website and social media channels to reach as many potential industry colleagues, clients and eco-conscious consumers as possible.
Encourage your marketing team to follow/like our social channels and to alert us of any content you would like shared by including our handles or common hashtag #greenglobecertified?
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By implementing these tactics, hotels and resorts with Green Globe Certification can effectively market themselves as leaders in sustainable tourism, attracting environmentally conscious travelers and contributing to a more eco-friendly hospitality industry.
About Green Globe Media Services
We use proven online agencies to broadcast our latest stories as well as our own online channels and social media to share updates, announcements and video clips.
Our mission is to make the world aware of the excellent achievements of our Green Globe members, who are protecting the environment, working with local people and maintaining and growing sustainable tourism businesses.
For more information contact:
Bradley Cox
Director Communications Green Globe Certification
1223 Wilshire Blvd. Suite 925
Santa Monica, CA 90403 / U.S.A.
Phone: +1-310-337-3000
Direct +1 760 536 6581
Mobile +61 400 848 746
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