Green-Energy Opportunity - Part 1: First Principles...
Being guided by clear first principles (what REALLY matters and nothing else) is what separates a 'good' company from one that is truly compelling, positioned to lead the way.
Examples abound:
Apple - First principles: Performance through simplicity and beauty - When technology is both beautiful and easy to use, the performance actually gets used and it becomes more than a product, it becomes part of a way of life. Build and sell that and you will have the most loyal customers in consumer history;
Tesla - First principles: Electric vehicles can be better, faster, sexier, more luxurious, and yes, more efficient than other cars - no excuses or sacrifices are needed to justify purchasing and driving an electric vehicle. Build and sell that and the market will finally change;
Facebook - First principles: Create a platform that connects people to each other in ways that make them feel closer together, informed, understood, and appreciated, and you create a marketplace unlike anything else. Build that and you will have the single largest consumer-base on earth;
Energi Pros - First principles:
- The cheapest, and greenest, energy that you will ever buy, is the energy that you never had to buy. Period. Never fails. Always true and always will be.
- The cheapest, and greenest, energy that you will ever generate, is energy converted from a bi-product of another process, something already used that would otherwise be discarded. Waste, or as we prefer to think of it, a secondary energy source.
- A strong sales and marketing program is the basis for success as commercial customers already want to save both money and the environment, they just need to be shown how to do it in a way that is cost-effective.
- Create a platform that leverages 3, above, to propagate 1 and 2, above, while helping other companies thrive by bringing advanced energy savings to their own customer-bases, and you have an energy platform that can change the world.
Once tightly defined, first principles often do not look like, as they say, rocket surgery. But they are compelling. They define what we do and why we do it.
At Energi Pros, we are positioning our energy services platforms (EPG-1 and EPG-2) to offer the most comprehensive suite of energy-related products and services available anywhere on earth. More importantly, we are making that platform, along with an amazing set of proven market development services, available to any and every partner firm - whether already in the energy business or not - that wants to be able to provide clean/green energy conservation and production products and services to their commercial clients.
Energi Pros is also the 'reference distributor' for the Novacab Thermal Energy Storage System (TESS). Novacab TESS units are what makes both 1 and 2, above, both achievable and cost-effective, despite the fact that TESS units sell for between $700,000 and $1,000,000 each.
With over $300MM in sales interest, the immense energy savings and low-cost power generation capabilities of TESS is clearly resonating with potential customers. That means that we are staying in line with our first principles.
That is the road to not just commercial success, but market dominance.
In my next article, I will discuss the hugely important differences between start-ups and reboots.
All of this, as the header graphic of this article indicates, is leading up to our upcoming Private Placement Memorandum offering.
Here are the details:
2 companies, 1 investment.
- Stage: Reboot
- Current sales interest: $300MM+
- Forecasted 2020 profit distributions: $10MM
- Forecasted 2020 royalties: $3MM (first $1.5MM - $2.4MM to investors in this offering)
- Exit goal: $250MM+ via M&A within 3 - 5 years. 20X+ ROI.
- Total raise: $2.4MM (40,000 equity units at $60 / unit) = 20% of the total equity in the Company.
- Minimum investment: $60K (1,000 equity units) = 0.5% of the total equity in the Company.
Yes, those are aggressive numbers and timelines. Once you see our market, product, and CEO’s history, you will understand why we believe them to be achievable.
We are looking for a few qualified investors (limit 40) that want to own a piece of a very bright and profitable future - with an eye on a rapid return of principal.
Please contact me ASAP to arrange a live walk-through of the opportunity. Following this, we will make available the links to our final PPM and Subscription Agreement.
The offering is deliberately limited to no more than 40 investors.
Here are links to the three information decks that will allow you to assess the potential.
- Novacab ExecSum (https://bit.ly/Novacab-ExecSum);
- Novacab Opportunity Brief (https://bit.ly/Novacab-Opportunity); and finally...
- Energi Pros - First Mover ExecSum (https://bit.ly/Energi-Pros-ExecSum).
One really needs to read them in order to fully appreciate the opportunity proposed in the final document. PPM coming soon.
Full disclosure: I am the Co-CSO (Chief Strategic Officer) of Smart Phases, Inc (dba Novacab) and both a shareholder and Board Member of Energi Pros, LLC. As such, my opinions are both informed and biased. I encourage anyone considering becoming involved to do their own due diligence on the market, the companies, and their founders. You will be very impressed.
You may, of course, also reach out to me directly via any of the following means:
Matt Dahl - CSO
https://www.dhirubhai.net/in/mdxwired
+1-630-318-3669