"Greatness cannot always be planned - it is built by those who dare to experiment and embrace the unknown."

As we gear up for SMARTIES Unplugged 2024, this sentiment resonates deeply with the journey we’re about to embark on. This platform has always been a celebration of marketing excellence, but this year, we’re delving even deeper - exploring how creativity, technology, and bold experimentation are rewriting the rules of modern marketing.

The agenda is a full funnel of diverse sessions that tap into the heart of what drives marketing excellence today:

Play to Transform: Unleashing your inner child to build a humAIn culture

In today’s AI-driven world, it’s the playfulness and creativity of leaders that foster resilience and drive innovation. This session will show us how to tap into those qualities to build a culture that stands the test of time. Dr. Avinash Jhangiani

Marketing Excellence Unplugged in the AI Era

Leading marketers and agency professionals come together to discuss how AI is reshaping consumer engagement, campaign optimization, and brand storytelling. M V S Murthy ( MVS ) Arpan Biswas Kosal Malladi Dr. Kushal Sanghvi Vivek Bhargava

Insights from Top Brands & Jury Members

Our esteemed jury and brand leaders will unpack the insights that are driving marketing excellence today - sharing what successful campaigns are doing right and how we can replicate these best practices. Ishika Sharma Jahid Ahmed Shibu Shivanandan Shahana Sen Mishra Ebu Isaac

Top Categories in Spotlight

We close with a dynamic exchange of ideas around the top categories of SMARTIES, offering actionable insights that will equip marketers to navigate the complexities of today’s landscape. Lalatendu Das Priyanka Mohanty Nayudu Anand Chakravarthy Rohan C. Snehi Jha Mehta

Question the Objective Myth

In my welcome address, I’ll highlight why marketers must embrace experimentation, blending creativity and technology in ways that push boundaries and unlock the next level of greatness.

AI-Powered Creative Personalization

AI is the present and future of advertising. Learn how brands are using AI-powered personalization to deliver hyper-relevant experiences that increase engagement and drive results at scale. Ajay Dang Srikrishna moorthy Abhishek Joshi Saurabh Jain Devika Sharma

Unlocking Business Potential with E-Commerce

As consumer behavior evolves, so must our strategies. This session will bring insights into unlocking new e-commerce opportunities and how brands can follow suit to drive business impact. Vaibhav Kapur (He / Him)

The Art of Performance-Driven Creativity

Where creativity meets data - this session explores how brands can use storytelling and consumer insights to build authentic, long-term connections. It’s about going beyond quick wins to create lasting brand loyalty. Arjun Ravi Kolady

Masterclass: Harnessing Mobile Gaming Apps for Attentive and Impactful Video Advertising

With India emerging as the #2 largest gaming market, this session will offer a deep dive into mobile gaming as an under-leveraged platform for video ads, unpacking the untapped opportunities for brand engagement. Amit Rathi James Rogers

Intelligent Effectiveness: Measuring ROI of AI and personalisation

Quantify the value of an AI-driven delivery engine leveraging contextual data. Derive benchmarks and economic impact projections first-hand from the MMA. Rohit Dadwal

SMARTIES Unplugged is where creativity, technology, and excellence converge to push the boundaries of what’s possible. Let’s use this platform to share, learn, and grow together.

Here's the full agenda link - https://www.mmaglobal.com/event/mma-smarties-india-2024/agenda

In case you haven't registered yet - https://www.mmaglobal.com/smartiesindia2024#register

#MarketingExcellence #CreativityAndTech #AI #PerformanceMarketing #SmartiesUnplugged2024 #MarketingInnovation #BoldExperiments