The Greatest Risk Restaurant Owners Take In Marketing

The Greatest Risk Restaurant Owners Take In Marketing

The greatest risk Restaurant Owners take is opening their restaurant without a written, executable, marketing plan.

I’ve learned most restaurant owners spend more time planning out a vacation than they ever do to plan out how they’ll get more customers in the door. 

I call it “hope marketing.”

You hope your advertising in that magazine or on the local radio pulls in customers, you hope that your “social media person”really knows what they are doing (most don’t as you've probably experienced already), you hope that word of mouth spreads because of good reviews….you hope.

What does hope marketing cost restaurant owners? It can cost you the restaurant. It can cost you the investment you made. It can cost you community reputation. It can cost you relationships. It’s not worth it. Think through your marketing or get some help.

Planning your marketing is not optional if you want to compete and dominate your local market. 

If you would like a 1 on 1 consultation strategy session giving you a proper game plan for your restaurant or business please email me at [email protected]


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