The Greatest Pitch of All-Time
Grant Cardone
Private Equity Fund Manager & Real Estate Investor ?$4.5BAUM ? Cardone Capital ? Cardone Ventures?10X Health System ? Author ? Cardone Vets ? Cardone University ? Real Estate Bitcoin Investment - Text (305) 407-0276
Your problem is the inability to pitch yourself, your product, or your business. If you aren’t making enough money, it doesn’t matter where you live or what kind of debt you have. If you fix your pitch, you can get the job you want, the life you want and build your personal wealth.
Pitch 3-Point Format:
1. Get someone’s attention, get it fast
2. Be concise
3. Prepare with training and practice
Make sure to set your intention right at the beginning of your pitch. You have to set that hook immediately and let the customer know where both of you stand. You have to make it past that first 15 seconds. If they don’t hang up on you, you have about 2 minutes to set the hook.
Success rewards preparation. And not having the answers to a potential client makes you feel terrible and look foolish. You need to train every single day, commit every morning to massive success in your life. Go to CardoneUniversity.com and discover the digital, on-demand university that will give you the tools to train every single day of the year.
I’m going to keep telling people this—the most important technique in sales and business is the pitch. A strong thirty-second pitch is invaluable in business and having effective, clear, and communicative points can make or break your career. The most seasoned sales professionals are always re-strategizing their pitches to see what is most effective.
It is estimated that 92% of all customer interactions happen over the phone. And it takes an average of 8 cold call attempts to reach a prospect.
Selling is not easy, and it takes the
right training and experience to
perfect this skill-set.
There are three reasons why you are missing sales:
1. Outdated process
2. Not properly motivated
3. Lack of proper follow-up
My first business was started with a phone, a pen, and a pad of paper—no desk, no computer. In 4 months, I earned a desk and 4 months after that I purchased my first computer for $3000. I knocked on doors in El Paso, Albuquerque, San Antonio, and Fort Lauderdale. I had been using a phone to setup these appointments and realized flying in, renting a car and going door-to-door was less time effective than simply closing the prospects by phone.
Visiting a prospect costs up to 8X more than closing them over the phone. You can make more money on a telephone than any other way. Cold calls will make or break you in business. You need to learn how to communicate, not have a conversation. Conversations don’t sell things. You have to have a purpose.
Pitching isn’t just trying to sell to potential customers—you need to have a pitch for almost everything in life if you want to persuade people on your ideas and dreams. You’re going to have to confront your boss for a raise or handle the sale of your home. You’re going to have to handle price objections. You must know how to pitch in life.
Pitch Takeaways:
1. Are you talking to a decision maker?
2. Are you talking to someone qualified with the money to buy?
3. Do you have a product that people want and will solve their problems?
Get great at pitching. Go to Cardone University and get my new Cold Calling Course now!
I’m also offering $1000 to the person who can bring the best pitch by selling a glass of water. Go to GrantCardonetv.com/perfectpitch/ and get your pitch right!
President at AutoSearch Consulting Inc
8 年Only one chance to make a first impression !
A go-getter WFGIA Canada home office FAST team member helping the new WFG Canadian agents to improve their skillsets to hit new milestones for becoming the business leaders with my current pursuing of CLU designation.
8 年Old ways of pitching and promoting the products are dead and are totally irrelevant with vast majority of today's consumers especially in the automotive industry.
Autonation Collision Centers
8 年This is amazing!!
Sales Director @ OpenText | Sales Leadership, IT Industry
8 年You are so right. Get to the problem. Is it painful enough to want to spend money on solving it? No? Walk away.
Fully agree. Most business owners have a boring pitch talking about themselves. To know what will attract attention and interest, you need to survey your target audience and find out what the majority needs, and use these words in your pitch. I saw a major difference when applying this.