The Great Unbranding

Friends,

In today’s crowded market, where brands scream for attention, some companies are taking a radical turn—ditching their logos altogether. Sounds crazy, right? But this “unbranding” trend is picking up speed, and it's making waves for a good reason.

Take Muji, whose name literally means “no brand.” They’ve built an empire on high-quality, functional products that don't need flashy logos to sell. Same goes for Bottega Veneta, which quietly removed its logo from products and even wiped its social media, betting that true luxury doesn’t need a name. These brands are redefining what it means to stand out by letting their products, not logos, do the talking.

But why this move? First, it taps into the rise of quiet luxury—consumers, especially in high-end markets, now prefer subtlety over flashy branding. People want value, not a loud logo. Brands like Loro Piana and Maison Margiela let quality and craftsmanship be the loudest statement, not a visible label.

There’s also the growing demand for authenticity. Consumers, tired of over-commercialization, want realness. According to Edelman, nearly 60% of consumers don’t trust traditional advertising. Removing logos is a powerful way to say, “We’re more than just a brand—we’re about the product.”

Lastly, in a world where the average person sees tons of ads, logos have become white noise. By going logo-free, brands stand out by doing something different—quiet confidence amidst the noise.

Unbranding isn’t for everyone, but for brands chasing deeper emotional connections, it’s a bold, refreshing move. So, will your brand dare to go logo-less?

Godspeed,

Ronith Sharmila