The Great Trademark Showdown: Coma vs. Puma in Bharatpur
Narayan Abhishek
Registered Indian Government Patent Agent (IN/PA-5339 ) | Advocate, Bombay High Court (MAH/11282/2023) | IPR Lawyer | Energy Engineer | Client Relations | Gaming | Calculative Risk Management | ADR | Avid Learner
In the bustling city of Bharatpur, nestled between chai stalls and kirana shops, a new sportswear brand emerged with an unusual name: "Coma." Its logo? A cat lying flat on its back, hooked up to a saline drip. The tagline? "For when life's too fast, slow it down."
The man behind this bizarre brand was Ramesh "Jugaadu" Gupta, a local entrepreneur famous for his slightly questionable ventures. His philosophy? "Why innovate when you can imitate with a twist?"
Ramesh’s idea took off. Bharatpur’s overworked IT crowd found the slogan relatable, and Coma T-shirts with slogans like “Run later, nap now” and “Zindagi thak gayi hai” started flying off the shelves. Even Bollywood stars wore Coma merch in paparazzi shots.
But just as Coma was gaining traction, the legal storm arrived.
The Puma Legal Team Strikes
One day, Ramesh received a fancy-looking envelope with a foreign stamp. Inside was a cease-and-desist notice from Puma, the international sportswear giant. Their complaint? Trademark infringement.
“What infringement?” Ramesh argued at a press conference. “Puma is about running. Coma is about resting! Our cat isn’t sprinting—it’s recovering. Totally different vibes!”
But Puma’s India legal team wasn’t amused. They filed a case in the Bharatpur District Court, accusing Coma of diluting their brand and confusing customers.
The Courtroom Drama
The courtroom was packed on the day of the hearing. On one side sat Puma’s polished lawyers in sleek suits. On the other, Ramesh, dressed in a Coma hoodie, accompanied by his local advocate, Mr. Mishra, who wore a kurta and carried a pile of dog-eared law books.
“Your Honor,” began Puma’s lawyer, “the defendant has blatantly copied our brand’s logo, replacing our sleek puma with a lazy, saline-drip cat. This is an insult to our image of agility and strength.”
Ramesh whispered to his lawyer, “Agility? Strength? They clearly haven’t dealt with traffic in Bharatpur!”
Mr. Mishra stood up confidently. “Your Honor, my client’s logo and philosophy are entirely different. Puma represents action. Coma represents relaxation. In a country where people face daily struggles like power cuts, potholes, and long queues, Coma is the brand of the common man!”
The judge raised an eyebrow. “Interesting argument. But what about the logo?”
“Well, Your Honor,” Mishra continued, “Puma’s logo features a wild cat in action. Coma’s cat is clearly a desi street feline, taking much-needed rest. It’s not trademark infringement; it’s trademark evolution.”
The courtroom burst into laughter.
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The Verdict
Despite Mishra’s spirited defense, the judge ruled in favor of Puma. “While I appreciate the creativity, trademark law is clear. A fatigued cat with a saline drip is still too similar to Puma’s logo. The defendant must cease all sales under the Coma name and logo.”
Defeated but undeterred, Ramesh rebranded his company as "Kaam Chor Wear" with a logo of a buffalo lounging in a muddy field. The tagline? "Kaam karne ka man nahi hai? Hamara kapda pehno." (Don’t feel like working? Wear our clothes.)
The ruling became the talk of the town, and Kaam Chor Wear gained even more fame than Coma. Meanwhile, Puma’s sales skyrocketed, with people joking, “You need Puma to run after Kaam Chor!”
The Aftermath
After the ruling, Ramesh reflected on his journey while sipping chai at his favorite stall. “Maybe I should’ve done a little more homework before picking the name,” he admitted to his lawyer, Mishra.
“Exactly,” replied Mishra. “If you had conducted a trademark search and registered your brand properly, we could’ve avoided this mess. Trademark law isn’t just about creativity—it’s about protecting your ideas while respecting others’ rights.”
Puma’s legal team also issued a statement after the victory: “This case highlights the importance of trademark registration and enforcement to maintain brand identity and ensure consumers aren’t confused.”
Ramesh learned his lesson. When he launched his rebranded line, Kaam Chor Wear, he made sure to conduct a thorough trademark search and register the new name with the Indian Trademark Office. His buffalo logo became a hit, and his tagline became the anthem of Bharatpur’s overworked population.
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