Great Speeches: Lifelong Skills
After reading so many speaker’s speeches on the stage, I just find something to tell about speech. But why we need speech skills? And why it is a lifelong skill?
There concluded 3 main points for you.
1.To be improved.
Learning was one of the parts of our daily work. But sharing could be another level of learning which most people do not know how to do it. Usually, we do studying by reading and working, that is just the basic learning skills, but we forget to share and speak to more people who will potentially need your help, we also seemed to forget to teach someone and you will also do not care about it in your busy schedule. Sharing could help us to learn faster.
If we try to do more collections of Brain, it will have more possibilities to be advanced. The knowledge of your mind about output will need balance from the Input, if we want to make the data become insights, we will need studying and time, the process is called Input. The human brain has two kinds of memories, one is short memory and the other is a permanent memory. You could find more research from:
https://www.thehealthy.com/aging/mind-memory/brain-facts/.
And you could also find much research via:
https://www.microsoft.com/en-us/research/project/academic/.
2.To sharing good ideas.
In recent years, I am lucky to get so many good speeches in FBIF such as:
With Respect to Cross-Border Competition, Opportunities and Challenges Coexist shared by Adam XU, Partner, Strategy&;
Demand-Driven Growth Strategies—Consumer Lead Innovation shared by Lynn XU, Vice President, Innovation practices, Nielsen Greater China;
The Brain behind Better Brands shared by Bo Hong, Ph.D. Professor, Department of Biomedical Engineering, School of Medicine, Tsinghua University;
Storytelling: The Coca-Cola Way shared by Richard Cotton, Content & Creative Excellence Director, Coca-Cola;
Fink Different shared by Graham Fink, Chief Creative Officer Ogilvy China;
VR, Media Reinvented shared by Alvin Wang Graylin, China Regional President of Vive, HTC;
Premium FMCG Innovation in a Changing China shared by Peter Everett, SBU Director, Yoplait China and CMO, Greater China, General Mills;
How Big Data Help Enterprises Understand Consumers shared by Lei Huang, Vice Managing Director, China Business Network (CBN);
Rethinking Business Operation in DT Age shared by Jet Jing, Vice President, Alibaba Group;
AI is New Electricity shared by Chen Ling, Industry Head, Google
Marketing Beliefs – mARTketing and MATHketing shared by Javier Sánchez Lamelas, Founder and CEO, Top Line Marketing; Former Vice President Marketing Europe, Coca Cola.
……
The speakers thought to make our team become more open innovative, everyone in our company love sharing and we seemed to be KOL and not KOL. We are so appreciated we have the chance to learning from these superior entrepreneurs, we think it the gift of our mind.
3.To own the energy of doing work better.
Some speakers are kind and generous to help us even when we are small such as Jason Yu, General Manager of Kantar Worldpanel Greater China, Aalt Dijkhuizen, President, Dutch Topsector Agri & Food; Former President & CEO, Wageningen University & Research......who always help FBIF a lot! The personality shares energy. So we are not afraid of being a failure.
Some speakers are good content and brand builder. For example, the speech of A Happy Egg Story – Love, revolution and a hen named Freeda shared by Paul Williams, Creative Director, Springgetts. He is humorous to share the speech name, we always get energy from Paul because he did everything carefully and the most important thing is his attitude to his life and work, we thought that is the kind of energy.
Some speakers are interested in their creation: I am also impressed by the speech Scoff-ee Cup: Welcome to Bite Me. Robin Fegen, Founder, Director of The Robin Collective; Brandy Klingelpuss, Co-founder, Creative Director, The Robin Collective focus on the edible KFC coffee cups, where the idea came from, how they were produced and what the reactions have been. The talk will also touch on more general innovation from the company including taste testing for 200 guests to find out the difference between their palates.
Another example from Rene Chen, Partner, JKR Shanghai, it was about Without Courage, will there be Innovation? She found her love and business in her life, you could easily find her cases with Domino.https://www.designweek.co.uk/issues/11-17-april-2016/jkr-redesigns-dominos-packaging-to-highlight-two-pizza-deals/.
Keeping Nuts in Tree Hole like Squirrels Do share by Stepan Azaryan, Founder & Creative Director, Backbone Branding; Stepan Avanesyan, Partner & Brand Strategist, Backbone Branding. It is a special name again! We got excited about this innovation spirit!
How Come 3G Capital so Successful? shared by Cristiane Correa, Author of the Book Dream Big, Consultant in Brazil. Oreo cookies, Budweiser beer, Burger King, Maxwell House coffee, DQ ice cream, Wrigley, Cadbury, Pacific biscuits, Prince biscuits, Chips Ahoy, and Heinz baby rice cereal, all above foods and beverages and brands you encounter or love much belong to Warren Buffett and his good friend Jorge Paulo Lemann, the richest man in Brazil.[This the description was coming from FBIF2019 Agenda] What we learned from Cristiane:One is the spirit of how start-ups should own from Mr. Jorge Paulo Lemann, Mr. Marcel Telles and Mr. Beto Sicupira - acquired Anheuser-Busch, Burger King, and Heinz; Secondly, what kinds of talents for entrepreneurs to invite from the rules of poor, smart and desire; Thirdly, Meritocracy and constantly to work with the best people. And we believe if all the companies follow the beliefs above, the other companies will speak for them.
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How do you think of speech we are creating great speeches together? It must be full of stories with us!
Then how to prepare your own speech?
I love these skills which could be sharing with you. https://www.youtube.com/watch?v=-FOCpMAww28.
The brief of the speech talked that When we speak, the most important thing is we are sharing a special gift. The gift is named “Thoughts”. It is easy to share a speech, but it is hard to make others in the same mind with you in a short 30-35 minutes. It could be a miracle that thousands of people’s minds connected with you just by listening to the sounds and looking at your behaviors. People have different ideas because they have magic and beautiful set when you talk about something that is wonderful in human beings! You could also have some special ideas when you read this article.
So the speaker in the video, Head of TED, Mr. Chris Anderson talked about 4 principles: 1. One Majored Theme; 2.Give reason to the audience to trust you; 3. Give ideas with familiar concepts; Descriptive words to make others to imagine the content.4. Make sure your ideas worth sharing. It is to say, if I wrote these articles, then it could be only supported by my work and workmates, it could be judged as useful. But I am sure it could delight more people to share themselves as we could help the industry and the world better!
Finally, I am so happy you could think about the importance of speech and hope we could cooperate as well! You could easily find our reports here if you want to have the same minds as me: https://foodforum.cn/endownload.html.
And I will also share one of the remarks from Adrián Fernández's speech in FBIF. Color Me Impressed: The Food and Beverage Innovation Forum https://www.simplifymypackaging.com/home/2018/5/3/color-me-impressed-the-food-and-beverage-innovation-forum. Adrian was the first one to hand in his materials and prepare the PPT seriously in innovative ways. I appreciated his on-time and hard working for the speech!
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All of them are great people, they own great skills of speech. And I am sure they will have a bright future than others because FBIFers are lucky stars of your speech skills.
All the luck with your future speech!
Gin(Jean)
Jean.long@simbaevents.
WetChat ID:LovelySimba2020