The great opportunity through scent in events ??

Recent studies reveal that 87% of brand communication focuses on audiovisual elements, ignoring the potential of smell. However, with 350 odor receptor genes, we are biologically predisposed to be deeply influenced by aromas. This discrepancy represents a unique opportunity for visionary brands.

?? Neuroscience and consumer behavior

Strategic aromatization is not just about "smelling good." It's a sophisticated tool for:

1. Modulating moods and emotions.
2. Directing traffic to points of interest.
3. Subtly influencing decision-making.
4. Improving information retention and brand memory.
5. Creating lasting associations between experiences and brands.

?? Advanced implementation strategies

• Large-scale aromatization: Use state-of-the-art diffusion systems integrated into HVAC systems for uniform and controlled distribution.
• Aromatic micro-zoning: Create complex olfactory landscapes, with different aromas in distinct event areas to guide attendees' sensory journey.
• Multisensory synchronization: Coordinate olfactory stimuli with visual, auditory, and tactile elements for a truly immersive interactive experience.
• Customized olfactory signatures: Develop exclusive aromas that become an integral part of brand identity.

?? Customer journey and parameter measurement

Olfactory marketing can significantly enhance the customer journey, creating a more intense experience.

1. Aromatic welcome: A distinctive aroma at the event entrance creates an impactful first impression and sets the emotional tone while favoring traffic.
2. Aroma zoning: Different fragrances can guide attendees through various event areas, improving navigation and engagement.
3. Reinforcement of key messages: Specific aromas can be associated with particular products or concepts, increasing information retention.
4. Memorable closure: A final aroma can leave a lasting impression, improving post-event recall.
5. Olfactory follow-up: Providing samples of the event fragrance for later use can prolong the experience and brand recall.

To measure the effectiveness of these strategies, advanced metrics can be used:

• Time spent in scented areas.
• Movement patterns and engagement.
• Post-event brand recall with scented products.
• Correlation between aroma exposure and conversions.
• Satisfaction surveys focused on the sensory experience.

?? Where can we use this strategy?

• Trade fairs: Attract visitors with aromas that reflect the product or service identity and stand out from others.
• Conferences: Use fragrances that enhance concentration and memory during sessions.
• Fashion shows: Create a unique environment that complements the presented collections.
• Live concerts: Energize attendees with stimulating aromas that enhance the musical experience.
• Corporate events: Establish a welcoming atmosphere that fosters interpersonal relationships.
• Festivals: Integrate aromas that align with event activities or themes.

?? Global success cases

From fashion shows in Milan to tech conferences in Silicon Valley, these solutions have demonstrated tangible results:

• 35% increase in stand interaction time.
• 28% improvement in product information retention.
• 40% increase in overall event satisfaction.

At TRISON Scent, we don't just follow trends; we create them. Our experience in space aromatization and cosmetic product development has positioned us for years to offer comprehensive and cutting-edge solutions.

Are you ready to create an unforgettable experience at your next event with the power of aroma? ?? Contact our experts: [email protected]

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