Great National and Best Loved form Strategic Alliance
I am delighted to share the following news release with you.
Two of the UK’s best known hospitality brands – Great National Hotels and Best Loved Hotels – have combined in a strategic alliance to cooperate across a range of services to the benefit of their respective member hotels. – News from Great National Hotels and Resorts Group
Both brands comprise a choice of 3, 4 and 5-star deluxe hotels and resorts throughout Ireland and the UK and both have been uniquely successful at enabling independent properties to compete more effectively without the associated costs or long term commitments of ‘trophy’ hotel brands.
Speaking at the announcement, Sales Director for Great National, Paul Abson said: “our business continues to be founded on both product and service excellence. We are significantly accelerating growth, reducing costs and improving market reach for the hotels we represent, and we look forward to continuing to bring this same impact to all our hotels including Best Loved.”
Continuing, Abson said, “our alliance with Best Loved enables Great National to offer our own hotels access to additional consumer markets which Julian and his team have been very effective at developing despite challenging market conditions. Combined, we simply wish to make a difference to our respective members by reducing costs, extending brand reach and adding value and we look forward to working with Best Loved in this regard.”
Best Loved Managing Director Julian Ebbutt commented “We are delighted to be able to work with Paul and his team to help drive awareness, enquiries and bookings to our partner Hotels in Ireland, Scotland and Wales, as we have been doing throughout the UK and Ireland for over 20 years. Our extensive consumer database will I know, enjoy discovering the portfolio of Great National Hotels and I am sure that a number of our properties will want to discover about the range of services available to them via Great National.”
For further details, please contact Julian Ebbutt 07885 831705, [email protected] or Paul Abson 07974 709307, [email protected]. Please also see www.greatnationalhotels.com and www.bestloved.com