A Great Model for Communication
Kylie Denton
Leadership Development Programs, Executive & Leadership Coaching, Strategy Facilitation, Best Selling Author, Speaker
The 5 W’s & H Model for Communication
The 5 W’s & H model was developed by a journalist. It’s no surprise that someone whose job is storytelling understands the importance of communication.?
And the same rule applies for communicating inside an organisation. If you want to ensure that you don’t forget critical details in your communication, then the 5 W’s & H Model will help you capture important perspectives, share the all-important context, and make it relevant for your audience.?
The elements of the 5 W’s & H model are:?
In today’s blog, I want to focus on what is arguably the most important element - the WHY.?
Whenever we think about a message we have to communicate we should always start with the “why”.?
Simon Sinek, author of “Start With Why”, argues that your “why” tends to reach an emotional chord with audiences which can inspire the actions you desire. Sinek suggests that the most forward thinking organisations start with the conceptual and then go to the specific. People crave purpose. Communicating your why can help to get everyone on board, and helps them understand the impact of their work.?
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When you are thinking about your WHY, here are 3 questions you should ask yourself:?
Want to learn more about the 5 W’s & H Model? Come and join our workshop designed for managers, team leaders and supervisors so they can empower their teams and become better leaders. Click here and register for the Free LIVE webinar on the 10 SECRETS TO GREAT COMMUNICATION IN LEADERSHIP.?
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