Great Marketing Tips For Marketers And Business Owners

Here’s a little marketing tip for you

Before you publish your sales message (Especially to Cold Traffic),

Do everything you can (everything) to make sure:

Your reader can go through your copy and whisper to herself…

“This guy seems legit.

I can give him the benefit of the doubt because this is a lot different from what I’m used to hearing….

There’s an element of raw honesty here:

I like how he’s educating me,

And breaking down the solution to my problem,

Even when I’ve not paid yet….

This is definitely worth my money”

And so on.

***

Largely overlooked. Very Important.

This concept is drawn from the rule of “differentiation”

It’s called “setting yourself apart”

And there’s a number of ways to do it, like….

• Being very blunt
• 
  
• (Not the same as talking tough for the sake of talking tough)
•  
• Telling your reader nothing will happen overnight,
•  
• Telling your reader the decision is theirs to make….
• 
  
• (Ie: Making them feel the power of choice rests in their palms
• 
  
• I won’t force you, it’s your money, do what you think is best 
•  
• Giving away quality information throughout your copy
•  
• Using simple everyday English…

And more.

See:

The biggest obstacle in marketing is scepticism and resistance.

And from my experience:

The most effective way to cut through scepticism and break down resistance is by standing out from the get-go.

And of course:

It all begins with knowing how to think differently as a Marketer

Not how to write or sell differently

But how to think differently.

The success of your marketing campaign is a function of:

The quality of your thought process.

P.S: If the economy is hurting your business,

And you don’t mind getting some help from me…

Go here