GREAT LEADERS - LEAD BY EXAMPLE

Leading by Example: Finding the Right Sales and General Managers for B2C Powersports Sales

In today’s business landscape, there is a noticeable and troubling decline in motivation and drive. Nowhere is this more evident than in the retail sales sector, where true leadership has become an increasingly rare commodity. Companies, especially those in high-energy, passion-driven industries like Harley-Davidson and Powersports, require more than just managers—they need leaders who inspire, push, and drive their teams to success.

The Problem: A Lack of Accountability and Passion

The challenge facing many dealerships and businesses today is finding Sales Managers and General Managers who not only understand the intricacies of B2C selling but also embody the qualities of a true leader. Too often, companies struggle with managers who lack accountability, fail to lead from the front, and simply do not possess the fire needed to drive sales teams toward aggressive goals. We all want to believe that people still do what they say and say what they mean, but the harsh reality is that such individuals are increasingly difficult to find.

The Solution: Identifying Hidden Talent

At Dealerosity, we believe the key to revitalizing sales performance lies in finding and developing hidden talent—individuals with the potential to make a seismic impact on retail sales. These are not just managers but sales warriors who are willing to get in the trenches, lead by example, and push their teams toward unparalleled success.

So how do we find these unicorns?

1. Building a Network of Horsepower Sales Leaders

The key to success in retail Powersports and Harley-Davidson sales is leading by example. A great Sales Manager doesn’t just manage numbers and reports; they actively sell, train, and inspire their teams by demonstrating how it’s done.

2. Self-Accountability and Relentless Drive

The ideal candidate must possess an unwavering commitment to results. They don’t wait for solutions; they create them. They don’t blame external factors; they own their performance and that of their teams.

3. A Hunger to Build Something Greater

True leaders don’t settle for mediocrity. They have a burning passion for impact and success, always striving to achieve more—not just for themselves but for their teams and the business as a whole. This drive is what sets apart a good manager from a truly transformative one.

The Unicorn Manager: Do You Exist?

If you are the kind of leader who doesn’t make excuses, who thrives on competition, and who is passionate about pushing a team to blow past sales targets, we need to talk. If you are someone who moves mountains to make success happen, then you are exactly the kind of needle-in-a-haystack leader we are looking for.

At Dealerosity, we have the solutions and the end-clients in need of your talent. If this speaks to you—if you are ready to take your career and sales leadership to the next level—contact me directly.

Nicole Bassuk CEO of Dealerosity