Great Expectations in 2024
At the risk of jinxing all of us, I’m expecting big things in 2024: from brand building to advancements in science, from the elections to our own personal growth and development.?
Here are three things I’m keeping my eye on in the year ahead.?
Governing the Computers
You can’t work in any field and not be thinking about how to use AI to improve your business or organization.?
Every group needs clear rules of engagement when using AI-powered tools like chatGPT. This podcast from UX Content Collective really got my wheels turning about how I can use AI in my daily work and the importance of having organizational governance and structure around the use of the tool.?
Building Corporate Reputation
I just finished reading a fantastic biography of Dorothy Day. What struck me as I closed the book last night was how many of the struggles and issues she tackled in the 1900s are so prevalent today, and among those is trust in institutions.
In an era of institutional mistrust, how can corporations build value while building trust with their customers? Our friends at Axios took that topic on in a December event, with insights from TikTok sensation Molly McPherson and my former Obama Administration colleague Josh Earnest . Read more.
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爱德曼 will release the 2024 Trust Barometer at an event in early February. Check out the 2023 report here.
The Rise of the Introvert
As an extrovert and a morning person, I can see how the world of work is tilted in my favor. After the pandemic and rise of hybrid work, I feel like more of us are in touch with our introverted side. And though many companies are mandating a return to office, they will likely find that the workers are not the chatty, gregarious group who worked there in 2019.?
We’re also hearing about and learning more about the value of self-reflection and mindfulness - concepts that bring even the most extroverted extroverts like me and Gordon Wong to a gentler and more quiet place.?
2024 will mark the rise of the introvert, when more workplace leaders will continue to see more employees needing quiet time for reading, reflection and restoration. If you’re a leader of others, make sure you’re making space for divergent learning styles and personalities including those introverts on your team.
What do you think? What are your great expectations for the year ahead? Leave us a comment and thanks for sharing this article.
Public Relations + Crisis Comms + Media/Culture Analysis, Forbes Contributor, Adweek Award Winner: Careers Creator of the Year (2023), Keynote Speaker, Author, On-Air Contributor, Mom ?
10 个月Lauren, thank you for including me in your roundup. Adding Dorothy Day biography to my reading list!
Communications Advisor + Leadership Coach - Founder/Principal, MERIT Coaching Communications Consulting
10 个月Always look forward to your newsletter, Lauren B. Worley! Happy New Year! ??
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10 个月Lauren is spot on! Being an introvert need not mean that you can't do the job of an extrovert when necessary. Many of the leaders I admire are introverts. But while an extrovert may recharge by seeking out a roomful of friends, an introvert may prefer a quiet corner with a book.
Human-Centered Design Lead @ City of Cincinnati | Creative Problem Solver
10 个月The rise of the introvert... my time has come! ?? Thanks for sharing your wisdom for the new year.