Great communicators ask 20 x more

Charles Duhigg’s research in?Supercommunicators?reveals that effective communicators ask twenty times more questions than ineffective ones. This simple shift—from telling to asking—cultivates a culture of collaboration, trust, and innovation. Questions invite insights, uncover blind spots, and show team members that their input matters. ?

Asking questions isn’t just curiosity; it’s a strategic tool that empowers teams to think critically and share ownership in solutions. Take a moment to reflect on your leadership style: how often do you ask questions, and are you truly listening to the answers? ?

So, next time you’re about to?tell?someone something, take a breath and?ask?a question instead. This can empower your team, as well as build a culture where insights, learning and collaboration thrive. ??

?Take on a challenge this week: track your questions. Are you reaching Duhigg’s benchmark, or is there room to grow? Often, the strongest thing a leader can do is ask.