The Great Big Cannes Wrap-Up
In case you’ve been on vacation this summer—either physically or mentally—here’s a wrap-up of the videos we shot with our TVREV Thought Leaders Circle members at Cannes Lions.
You’ll learn all about Vevo 's successful foray into CTV from Natalie Gabathuler-Scully , hear Mike Villalobos explain how Seedtag is capitalizing on its expertise in contextual targeting, see how Magnite 's Rebekah Kennedy explains her company – and her career – to a teenager, and get schooled by Paramount Advertising 's Steve Ellis on why measuring effectiveness is so critical.
Enjoy!
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Here’s Steve Ellis, COO of Paramount Advertising, to discuss his take on why TV advertising is still so impactful and why it’s so important to measure ad effectiveness. [WATCH HERE]
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Rebekah Kennedy, Director of Brand Partnerships at Magnite, explains what she and her company do to teenager Jensen Muller. [WATCH HERE]
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Mike Villalobos, Seedtag's VP of Strategy explains how contextual targeting lets them find "the white spaces" for brands and reflects on how their recent acquisition of Beachfront will allow them to do that better and more efficiently on CTV. [WATCH HERE]
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Vevo's EVP, Revenue Distribution and Data Operations, Natalie Gabathuler-Scully discusses the opportunities Vevo has found on CTV and what advertising trends they are anticipating. [WATCH HERE]
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