Great Advice For Home Care Agencies

Six Marketing Steps that Can Help Your Home Health Care Agency Get More Clients While Cutting Marketing Costs

Would you like to spend less on your marketing dollars and get more clients? Wasted marketing dollars cut directly into the profitability of your company. But, when the return on your investment is high, spending more means making more.

Sadly, this is not the case for most independent agencies.

Here’s WHY.

BRANDING, ONLINE PRESENCE, and POSITIONING!

When these three things do not work together to elevate your company to be seen as a trustworthy and credible expert, you will experience…

? Losing clients to your competition (they will often choose franchises over independent, feeling they are a safer option)

? Attract lower-value clients looking for the lowest prices

? Struggle to attract the best employees, and caregivers to work for your company (they feel a franchise is a more stable and credible business.)

However, you can dominate your market!

There are six steps to doing this.

1. Get positioned at the top of Google (this can drastically cut marketing costs) with a website that captures the traffic for retargeting.

2. Elevate your brand to stand out and be seen as a credible and trustworthy expert against your competition. Most independent agencies do not put importance on their branding and it causes them to lose clients to franchise agencies (who have branding experts.)

3. Establish and build your online presence and social proof.

4. Strategically improve your advertising to get a better return on your investment and boost visibility in the media. There is a formula for making advertising work 10x-100x better, but only 1% of marketing agencies and business owners know it.

5. Capture the leads coming to your website and through your advertising.

6. Nurture the captured leads in a drip campaign to build your brand, so you can convert them into paying clients.

When an agency maximizes its marketing by doing these things, it will attract better clients, more clients and more quality help and Caregivers.

Your BRAND, POSITIONING, and ONLINE PRESENCE is the foundation to build your agency on.

If you would like to know more about how you can dominate your market and get more clients, reach out to us at [email protected] .